3i People · 1 week ago

Marketing Analytics Analyst

United States

Full-time

Remote

Mid, Senior Level

$37.03/hr - $44.77/hr

5+ years exp

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Information ServicesInformation Technology

Actively Hiring

Growth Opportunities

Hiring Manager

Shashini Sivamani

Insider Connection @3i People

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Responsibilities

Data Analysis and Reporting: Conduct in-depth analysis of marketing performance metrics, including but not limited to conversion rates, customer acquisition cost, and ROI. Generate regular and ad-hoc reports to provide actionable insights to the marketing team and key stakeholders. Develop robust dashboards within our B.I. platform, allowing team members to self-serve campaign performance.

Marketing Attribution Modeling: Develop and implement marketing attribution models to accurately measure the impact of various marketing channels on customer acquisition and conversion.

Audience Segmentation: Utilize advanced segmentation techniques to identify and target key customer segments, maximizing the effectiveness of marketing campaigns.

Predictive Modeling: Build predictive models to forecast marketing outcomes, customer behavior, and inform strategic decision-making.

Cross-Functional Collaboration: Collaborate with cross-functional teams, including Marketing, Sales, IT, and Product, to understand business objectives and align analytics efforts accordingly.

Data Visualization: Create visually compelling dashboards and data visualizations to communicate complex analytical findings to non-technical stakeholders.

A/B Testing: Provide recommendations for A/B test, and provide deep-dive performance analyses.

Technology Integration: Work closely with IT and other relevant teams to ensure seamless integration of marketing analytics tools and platforms.

Stay Current with Industry Trends: Stay abreast of industry trends, emerging technologies, and best practices in marketing analytics to continuously enhance our analytical capabilities.

Qualification

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Marketing Channels UnderstandingBI Tools ExperienceDatabase Systems ExperienceInterpersonal SkillsCommunication SkillsProject Management SkillsSQLGoogle AnalyticsSalesforce Sales/Marketing Cloud