hyperexponential · 3 days ago

Marketing Manager

New York, NY

Full-time

Onsite

Entry Level

1+ years exp

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Responsibilities

Program Execution: Plan, coordinate, and execute marketing programs and tactics across multiple channels

Content Support: Support the content team in localizing and building promotional plans for content including website copy, blog posts, social media posts, email newsletters, and promotional materials.

Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the US market. Utilize insights to inform marketing strategies and tactics.

Cross-Functional Collaboration: Work closely with internal teams such as Sales, Product Development, and Customer Success to align marketing initiatives with overall business objectives. Collaborate on cross-functional projects to drive integrated marketing efforts. Also ensuring close cross-collaboration within the marketing function to effectively project manage program launches with a data-driven mindset.

Performance Tracking: Monitor and analyze key marketing metrics and KPIs to assess campaign performance and optimize strategies for maximum effectiveness and ROI.

Brand Management: Ensure consistency and integrity of the brand across all marketing touchpoints. Uphold brand guidelines in all communications and materials.

Event Coordination: Assist in the planning and execution of events, trade shows, and conferences to enhance brand visibility and generate leads.

Relationship Management: Cultivate and maintain relationships with external vendors, agencies, and partners to support marketing initiatives and maximize resources.

Qualification

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Campaign MarketingEvent MarketingPartner MarketingB2B SaaSB2B Technology MarketingTech Ecosystem UnderstandingMulti-Channel ProgramsProject ManagementProblem-SolvingCommunication