SOCi, Inc. · 1 week ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Develop comprehensive product marketing plans that align with overall business objectives and drive product adoption and revenue growth.

Conduct market research to understand customer needs, preferences, and competitive landscape.

Define target customer segments and develop compelling messaging and positioning for each segment.

Create marketing collateral, including sales enablement materials, presentations, product demos, and customer-facing content.

Collaborate with the product management team to influence product development decisions and ensure alignment with market needs.

Work closely with the sales team to develop effective sales tools and training programs.

Plan and execute product launches, including coordinating cross-functional teams and driving go-to-market strategies.

Analyze key metrics and performance indicators to measure the effectiveness of marketing initiatives and drive continuous improvement.

Stay up-to-date on industry trends, emerging technologies, and competitive developments.

Qualification

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Product MarketingMartechSEOWebsite DevelopmentAgileStakeholder ManagementValue SellingAudience SegmentationProduct MessagingData InterpretationProject ManagementProblem-SolvingCommunicationCollaborationOrganization