American Hospital Association · 1 week ago

Marketing Specialist

Chicago, IL

Full-time

Hybrid

Entry, Mid Level

$58K/yr - $72K/yr

Wonder how qualified you are to the job?

GovernmentHealth Care

Comp. & Benefits

Insider Connection @American Hospital Association

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Assist with the development of multi-channel integrated marketing plans meant to promote assigned PMGs and their products and services. Analyze and evaluate appropriate marketing channels to support plans.

Ensure campaigns target specific market segments or focus on specific products or product lines.

Implement targeted marketing campaigns (print, online, email, social media, etc.) with measurable objectives for assigned program areas. Prepare print, online, and other forms of advertisement. Assist with special events or promotions.

Collect, monitor, analyze, benchmark, and report on data related to marketing activities. Perform research and make recommendations for improvements.

Keep abreast of best practices, trends, tools, and techniques related to marketing.

Update assigned websites and social media accounts. Write marketing copy and distribute promotional collateral for assigned program areas.

Adhere to PMG brand standards and guidelines, as well as contribute to brand development, refinement, and maintain brand standards and prepare message calendars.

Collaborate effectively with other team members and be seen as a valued member of the PMG team.

Produce marketing collateral and digital newsletters consistently with a high level of quality.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing PlanningCampaign ManagementData AnalysisMarket ResearchDigital MarketingContent WritingBrand ManagementQuality AssuranceCollaborationCommunicationProblem-Solving

Required

Assists with the development of multi-channel integrated marketing plans meant to promote assigned PMGs and its products and services. Analyzes and evaluates appropriate marketing channels to support plans.

Ensures campaigns target specific market segments or focus on specific products or product lines.

Implements targeted marketing campaigns (print, online, email, social media, etc.) with measurable objectives for assigned program areas. Prepares print, online, and other forms of advertisement. Assists with special events or promotions.

Collects, monitors, analyzes, benchmarks and reports on data related to marketing activities. Performs research and makes recommendations for improvements.

Keeps abreast of best practices, trends, tools and techniques related to marketing.

Updates assigned websites and social media accounts. Writes marketing copy and distributes promotional collateral for assigned program areas.

Adheres to PMG brand standards and guidelines, as well as contributes to brand development, refinement and maintains brand standards and prepares message calendars.

Collaborates effectively with other team members and is seen as a valued member of the PMG team.

Marketing collateral and digital newsletters are consistently produced with a high-level of quality.