The Cydio Group · 1 week ago

Sr Commercial Operations Analyst

United States

Contract

Remote

Senior Level

$40/hr - $55.27/hr

3+ years exp

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Responsibilities

Data Analysis: Utilize advanced data analysis techniques and tools to analyze omni-channel marketing data, including digital, offline, and integrated campaigns, to identify trends, patterns, and opportunities for optimization.

Campaign Performance: Assess the performance of omni-channel marketing campaigns, including email marketing, social media, PPC, SEO, and traditional media, to evaluate effectiveness and impact on key metrics.

Customer Journey Analysis: Analyze the customer journey across multiple touchpoints and channels to understand behavior, preferences, and interactions, and make data-driven recommendations to enhance the customer experience.

Segmentation and Personalization: Leverage data insights to create audience segments, develop personalized messaging strategies, and implement targeted marketing campaigns that resonate with different customer segments.

Omni-Channel Attribution: Develop omni-channel attribution models to accurately attribute conversions and ROI to various marketing channels, informing budget allocation and resource optimization decisions.

Data Visualization: Create dynamic dashboards and visualizations to communicate omni-channel marketing performance, trends, and insights to stakeholders across the organization.

Collaboration: Collaborate with cross-functional teams, including marketing, sales, product, and IT, to align data analytics efforts with business goals and drive strategic initiatives.

Continuous Improvement: Stay updated with industry trends, best practices, and emerging technologies in omni-channel marketing and data analytics, and drive continuous improvement initiatives within the data analytics function.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

TableauSQLGoogle AnalyticsExcelGitHubJira

Required

Proficiency in analyzing marketing data using Tableau to derive actionable insights and optimize campaigns. – 3-4 years

Experience in monitoring and optimizing marketing campaigns across multiple channels, leveraging data insights from your own SQL queries to maximize ROI and achieve business goals – 3-4 years

Google Analytics Proficiency: Mastery of Google Analytics to track, analyze, and interpret website and campaign data, extracting valuable insights to optimize marketing strategies. – 4 years

SQL, Tableau, Excel