Sysco · 1 week ago

Search Engine Marketing Specialist

United States

Full-time

Remote

Mid Level

3+ years exp

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Insider Connection @Sysco

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Optimize copy and landing pages for paid search engine marketing campaigns

Perform ongoing paid keyword discovery, expansion and optimization. Research and analyze competitor advertising

Perform ongoing keyword research and discovery, expansion and optimization

Keyword distribution, analysis and tracking

Develop and deliver clear SEO KPIs and attain improved rankings and traffic growth

Support content strategy development with research and information gathering on our target audience.

Contribute to search engine optimization (SEO) initiatives using a content and keyword plan.

Identify and manage crawl errors, sitemaps, site speed issues, and any other technical issues that can affect ranking.

Research industry-related topics (combining online sources, interviews and studies).

Support Paid media specialist in executing tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Research, write, edit, and proofread content including, but not limited to, articles, marketing material, infographic copy and social media postings.

Collaborate with graphic and web teams to build asset visuals and interactive assets.

Perform on-page optimization techniques to improve SEO performance, including web page content, internal linking, metadata, and user experience.

Manage content lifecycle workflow for assigned content types from creation through approvals, editing, publishing/activation, measurement, curation, and maintenance.

Set measurable goals that demonstrate improvement in marketing efforts.

Monitor daily performance metrics to understand SEO strategy performance.

Provide and report on content measurement using a combination of Web analytic tools, marketing automation, content management systems, and social media management tools.

Basic testing of website functionality: checking for errors, confirming accuracy.

Analyze and report frequently upon success metrics.

Advise and make recommendations for improvement.

Investigate business activity, industry trends and competition.

Effectively manage multiple priorities.

Qualification

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SEO/SEMAds ManagementHTMLCSSJavaScriptWebsite AnalyticsCompetitive AnalyticsMarketplace Trends AnalysisOnline Presence ImprovementPPC Campaign ManagementPerformance MarketingConversion OptimizationCustomer AcquisitionSearch Engine MarketingBid ManagementSEM Reporting/B TestingMultivariate ExperimentsAnalytical SkillsProblem-SolvingCommunication