GrowthDay · 1 week ago

Product Marketing Manager

San Francisco Bay Area

Full-time

Hybrid

Senior Level

5+ years exp

Wonder how qualified you are to the job?

Training

Hiring Manager

Jacqueline Martinez, PHR, SHRM-CP, CHPC

Insider Connection @GrowthDay

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Collaborate closely with the product team to enhance existing features, making them more engaging, valuable, and user-centric.

Develop initiatives to optimize pricing and subscription offer strategy for our B2C business model while working cross-functionally with our Product, Finance, and Data teams to maximize value.

Create and implement compelling marketing strategies and initiatives aimed at promoting product discovery, fostering adoption, and boosting subscriber engagement and retention.

Lead multi-channel marketing strategies for both new and existing product areas. This includes using push notifications, emails, social media ads, mobile web, and our native app to drive engagement and promote our offers.

Research and understand user behavior to enhance upselling opportunities within the product.

Act as a bridge between customers and the product team, ensuring that user feedback and insights are incorporated into product development.

Monitor and analyze competitors' product marketing efforts, identifying opportunities to differentiate and improve the product's market position.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingASOApp AdvertisingGamificationAcquisitionActivationProject ManagementCross-functional CollaborationLearning ApplicationsProblem-SolvingTime ManagementTeam CollaborationCDPSegmentBraze

Required

5-7 years of in-app consumer product marketing experience and have successfully led company growth to millions of users.

Implemented ASO and app advertising.

Understand gamification.

Can share proven results of how you’ve 1) increased acquisition 2) increased activation and 3) increased retention specifically for an app.

Experience operating within a fast-paced and demanding environment, managing multiple projects simultaneously, and prioritizing time and resources based on business impact.

Experience working closely with product, marketing, design, and creative teams.

Experience with personal development, wellness, or learning/education applications.