Darrow · 1 week ago

Senior Product Marketing Manager

New York, NY

Full-time

Hybrid

Senior Level

$125K/yr - $150K/yr

7+ years exp

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Responsibilities

Lead the product marketing strategy by creating compelling and differentiating product messaging and positioning, and working with cross-functional teams to deliver the best BizDev legal experience possible.

Champion the voice of the customer to build a client-centric product roadmap and ensure we continue to improve client satisfaction and retention.

Lead rapid data-driven iterations to pilot and scale digital-first features, campaigns, and experiences.

Partner with Product, R&D, Data, Sales, and Litigation Support to develop client feedback mechanisms, enhance product offerings, and incorporate insights into sales, product, and marketing strategies.

Track the performance of product marketing activities on growth, engagement, and retention.

Own our monitoring of our competitive landscape, client, and marketplace needs.

Develop strongly differentiated product positioning and messaging to drive product leadership.

Drive product launch and develop go-to-market plans, manage development of sales enablement tools and training for field sales force and reseller partners.

Develop the sales tools (PPTs, feature briefs, case studies, white papers, product brochures) to support the sales process of the company’s solutions and drive clarity and consistency of message.

Develop thought-leadership materials designed to accelerate our business momentum and better engage customers.

Evangelize our solutions portfolio to our customers through events, webinars and other external communications channels.

Present our products and solutions in formal and informal settings.

Stay abreast of marketing trends and technologies that can enhance the marketing team’s efforts.

Qualification

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Product MarketingMarket ResearchData AnalyticsScaling ProductsDigital ProductsSaaSProactiveProblem-SolvingTactical DecisivenessJiraAsanaTrelloHubSpotMarketoGoogle AnalyticsMixpanelSalesforce