106 applicantsPosted by Agency
Robert Half · 1 week ago
MARKETO Marketing Specialist
Atlanta, GA
Full-time
Hybrid
Mid Level
3+ years exp
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ConsultingHuman Resources
Hiring Manager
Morgan McCutcheon
Insider Connection @Robert Half
Responsibilities
Campaign Development: Design, build, and execute multi-channel marketing campaigns in Marketo, including email, social media, webinars, and events.
Lead Management: Develop and manage lead nurturing programs to move prospects through the sales funnel. Implement lead scoring and grading to ensure high-quality leads are passed to the sales team.
Segmentation and Personalization: Create and manage audience segments and personalized content to enhance engagement and conversion rates.
Automation Workflows: Develop and maintain automated workflows and triggers to streamline marketing processes and improve efficiency.
Data Management: Ensure the accuracy and integrity of marketing data within Marketo and CRM systems. Perform regular data audits and cleanups.
Reporting and Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization. Generate regular reports to track KPIs and ROI.
Collaboration: Work closely with cross-functional teams, including sales, content, design, and IT, to align marketing automation efforts with overall business objectives.
Training and Support: Provide training and support to team members on Marketo best practices and new features.
Qualification
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Required
Minimum of 3 years of experience in marketing automation with a focus on Marketo
Proven track record of successfully managing and optimizing marketing campaigns
Proficiency in Marketo, including campaign creation, lead scoring, segmentation, and reporting
Experience with CRM systems (e.g., Salesforce) and other marketing tools is a plus
Strong analytical and problem-solving skills
Ability to interpret data and make data-driven decisions
Excellent written and verbal communication skills
Ability to convey complex information clearly and concisely
Company
Robert Half
Robert Half, the world’s first and largest specialized talent solutions firm, connects opportunities at great companies with highly skilled job seekers.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO· nyse:RHI
Leadership Team
Keith Waddell
President and CEO
Paul Gentzkow
President and Chief Executive Officer, Staffing Services
Recent News
2024-05-21
2024-05-21
2024-05-21
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