Anheuser-Busch · 1 week ago

Product Marketing Manager

New York, NY

Full-time

Onsite

Senior Level

$84K/yr - $131K/yr

1+ years exp

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Responsibilities

Change Management: Develop and execute change management strategies for large-scale product releases and decommissions annually.

Contribute to and Maintain NAZ Tech Website: Keep website content up to date and easily accessible, focusing on user experience.

Product Positioning: Assess product positioning and messaging to ensure relevance as products evolve.

User Research: Develop/update user personas and conduct user interviews as needed.

Stakeholder Collaboration: Identify opportunities to grow user sentiment and adoption.

Best Practice Sharing: Research and share product marketing, change management, and user engagement best practices.

Qualification

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MarketingProduct managementProject managementChange managementUser-centricAsset creationData analysisProblem-solvingCritical thinkingAdaptabilityCuriosityActive listening communicationInterpersonal skillsDesign Tools FigmaDesign Tools LucidWebsite ManagementGitHubCommercial SalesCategory ManagementTech InternalTech WholesalerTech RetailerField Sales

Required

Bachelor’s Degree: Marketing, Business, Communication Studies, or other applicable fields.

1+ year of marketing, product marketing, project management, product management, change management, and/or communications experience.

User-centric. Fanatic about understanding and addressing user pain points and needs to continuously improve experience.

Strong written, verbal, and presentation skills. Strong storyteller, capable of simplifying complex ideas into narratives that resonate with both internal teams and external stakeholders.

Able to independently create assets such as slide presentations, ensuring high-quality deliverables without relying on a design team.

Task organization and prioritization, time management, detail orientation, critical thinking, adaptability, curiosity, active listening, strong communication and interpersonal skills.

Ability to leverage and analyze data to drive decision-making with structured problem-solving. Experience finding data sources and performing data analysis in previous work.