36 applicants
Optimum Financial Group · 1 week ago
Manager, Marketing
Long Island City, NY
Full-time
Onsite
Mid Level
$103K/yr - $169K/yr
4+ years exp
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Asset ManagementFinancial Services
Insider Connection @Optimum Financial Group
Responsibilities
Manage creative strategy, development, and execution of multi-platform brand marketing campaigns that run across a variety of channels including TV, web, digital, email, print and social
Champion the B2C brand event strategy and calendar, overseeing all aspects of customer-facing events from planning through execution to generate brand awareness and hyper-local engagement
Collaborate with internal and external partners, agencies, and vendors to ideate partnerships and partner cross functionally
Develop and manage all event-related planning and logistics, as well as marketing tactics, media, and promotional activities to drive awareness
Manage local brand presence at Optimum’s retail stores and marketing efforts related to driving overall awareness of and traffic to our retail locations
Ensure retail branding experience, signage, materials, collateral, etc. are consistent and meet brand guidelines
Partner on a day-to-day basis with outside agencies/vendors and internal creative services team to maximize the quality and effectiveness of the work
Drive alignment and work cross-functionally with various teams including Media, Creative Services, Retail, PR, Community Affairs, Local Marketing and others
Provide post-event/campaign recaps and monitor overall performance with recommendations to improve and maximize results
Qualification
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Required
Bachelor’s degree in Marketing, Communications or related field
Minimum of 4+ years of prior relevant experience in Marketing, Partnerships, Events and/or Agency Account Management
Integrated marketing and advertising experience with knowledge of creative development, production, media and/or direct marketing
Experience in events and partnerships preferred with proven record of successfully ideating and executing successful campaigns
Experience briefing, managing, and interfacing with creative agencies/vendors fostering creative excellence
Organized and deadline driven with the ability to manage multiple projects simultaneously
Exceptional verbal and written communication skills with the ability to forge strong internal and external relationships
Comfortable working in a fast-paced and changing environment with the ability to adapt and problem-solve while remaining calm under pressure
Ability to attend events, production shoots, and retail locations as necessary
Company
Optimum Financial Group
Optimum Financial Group is dedicated to the financial security of its clients since 1969.
501-1,000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase
