Ford Motor Company · 1 week ago

BlueCruise Marketing Manager

United States

Full-time

Remote

Director

10+ years exp

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AutomotiveAutonomous Vehicles

Insider Connection @Ford Motor Company

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Leading the omnichannel strategy of marketing programs to drive increased sales of BlueCruise equipped vehicles and BlueCruise subscription sales

Developing creative briefs and overseeing development of marketing assets across multiple channel platforms and brands

Maintaining oversight to ensure creative is on-strategy, customer-led, and on-brand, partnering with internal cross-functional teams and external brand stakeholders to ensure seamless execution

Working with external brand partnerships to discover optimal user experiences and align on promotional offer strategies, user journeys, business objectives, test designs, and measurement plans

Working with Marketing Integration team to ensure flawless execution of all campaigns

Supporting the development of bottom-up forecasts and the regular reporting of partnership performance; over time develop a deep understand of key business drivers and how to use them to drive growth

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingAdvertisingEcommerceOmni-Channel MarketingStrategic ThinkingData AnalysisPowerPointAgileMatrix OrganizationsProblem-SolvingAdaptabilityResilienceResults-OrientedOEM ExperienceCredit Card ExperienceRetail ExperienceCreative Agency ExperienceCreativity

Required

Minimum 10+ years' experience in marketing, advertising, loyalty, ecommerce, or related field, focused on driving the development, execution, and analysis of omni-channel marketing

Bachelor's Degree required. Post-graduate experience a plus.

25-40% travel - Once a month will travel to Dearborn, MI to meet with the BlueCruise GM Team and/or other projects

Experience working with and directing strategies via internal Marketing & Communications partners and external creative agencies

Highly adept at creating and presenting visually compelling stories via PowerPoint across all levels of leadership

Strategic thinker with the ability to leverage large data sets to make data-driven decisions and derive effective solutions. Can concisely translate learnings and insights to inform and influence change

Agile and resilient, possessing adaptive startup mode mindset

Skilled at working within and navigating complex matrixed organizations

Results-oriented, can forge progress and make sense of ambiguous data and work plans

Preferred

Past OEM, credit card, retail or creative agency experience highly preferred

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!