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IsI Enterprises · 1 week ago
Product Marketing Manager
Herndon, VA
Full-time
Onsite
Senior Level
$120K/yr - $160K/yr
4+ years exp
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GovernmentInformation Technology
Insider Connection @IsI Enterprises
Responsibilities
Conduct thorough market research to identify customer needs, competitor landscape, and industry trends
Oversee product positioning and ensure consistent product messaging across all marketing channels and customer touchpoints
Lead campaign ideation for product and customer growth, collaborating with Marketing Manager & Specialist on execution
Develop engaging content (e.g., blog posts, case studies, white papers) to educate potential customers about the product's value proposition
Act as a voice of the customer and collaborate with Product & Account Manager teams on customer-feedback loop process
Manage product-specific remarketing & retention opportunities
Integrate product-related KPIs in department dashboards such as HubSpot and Salesforce
Less than 15% travel expected
Other duties may be assigned by management as business needs change
Qualification
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Required
United States Citizenship
4+ years as a Product Marketer
3+ years or demonstrable experience in the cyber, IT and/or compliance space
General understanding of digital marketing elements and lead nurturing funnel
Exceptional communication and writing skills
Must be a self-motivated, outcome-driven individual with a desire to be empowered
Preferred
Bachelor’s degree in marketing, communications, or related field, or equivalent work or military experience
2+ years of experience with HubSpot Marketing Hub
Benefits
Generous PTO
Flexible schedule
Hybrid/Remote work option
Company
IsI Enterprises
A leader in security for government contractors, IsI offers end-to-end solutions that simplify the complex. We are not one size fits all.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Paul Cella
Founder / Board Member / Investor / Retired CEO
David Acton
Chief Financial Officer
Company data provided by crunchbase
