Miracom Hive · 1 week ago

Marketing Specialist

Kansas City, MO

Full-time

Onsite

Mid Level

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Marketing Services

Insider Connection @Miracom Hive

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Together with the product team, educate both internal and external stakeholders about product features and benefits.

Create various product content to communicate product benefits to the audience.

Assist the sales team by providing in-depth product information to prospects.

Speak internally and externally to promote the product story.

Measure and optimize the buyer journey for product feature adoption and usage.

Qualification

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Digital MarketingProduct MarketingProduct ManagementContent Management SystemsConversion OptimizationDynamic Calls-to-ActionBuyer Stage-Specific Calls-to-Action Communication SkillsPresentation SkillsCollaborativeTeamwork

Required

BA/BS degree or equivalent working experience

Past experience in digital marketing, product marketing, and/or product management

Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role

Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action