Malibu Events Promotions · 1 week ago

Marketing Specialist

Miami, FL

Full-time

Onsite

Mid Level

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Advertising Services

Insider Connection @Malibu Events Promotions

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Together with the product team, educate both internal and external stakeholders about our product features and their benefits. · Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.

Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.

Speak and present both internally and externally to promote the story of our product.

Measure and optimize the buyer journey as it relates to product feature adoption and usage

Qualification

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Digital MarketingProduct MarketingProduct ManagementContent Management SystemsConversion OptimizationDynamic Calls-to-ActionBuyer Stage-Specific Calls-to-Action Communication SkillsPresentation SkillsCollaborativeTeamwork

Required

BA/BS degree or equivalent working experience

Past experience in digital marketing, product marketing, and/or product management

Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role

Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action