Marketing Manager @ Coldwell Banker Premier | Jobright.ai
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Coldwell Banker Premier ยท 1 week ago

Marketing Manager

positionShepherdstown, WV
timeFull-time
remoteOnsite
seniorityEntry, Mid Level
money$45K/yr - $50K/yr

Wonder how qualified you are to the job?

AuctionsProperty Management

Insider Connection @Coldwell Banker Premier

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Help communicate brand tools and resources to current agents, loan officers & future recruits
Assist with the creation of internal communications through various channels (social & email)
Assist with the creation of creative assets through Adobe tools, Canva, or other creative software for digital and print mediums
Make adjustments to company and agent websites (WordPress platform)
Host company trainings on various company or marketing tools and trending concepts
Assist in the onboarding of new agents & loan officers including initial supply ordering, website setup & overview of company tools
Consult with agents & loan officers on individualized marketing plans
Draft and distribute press releases
Communicate marketing updates with company leadership and agents and employees
Create agent or loan officer marketing pieces from templates
Manage company social media pages and provide content and strategy for local office pages
Create monthly social and blog content for company social media library
Respond to agent or loan officer inquiries and requests in a timely manner
Monitor company Google My Business reviews & inquiries
Monitor company digital analytics and make recommendations as needed
Work with company leadership to create marketing collateral for various company programs and events
Curate the weekly company newsletter

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingContent creationAdobe toolsCanvaWordPressOnboardingPress releasesSocial media managementDigital analyticsGoogle AnalyticsListTracMeta adsNewsletter creationCollaborationCommunicationMortgage ExperienceReal Estate Experience

Required

Experience in marketing and communications
Ability to create marketing content for digital and print mediums
Proficiency in Adobe tools, Canva, or other creative software
Experience with WordPress platform for website management
Ability to host company trainings on marketing tools and concepts
Experience in onboarding new agents and loan officers
Knowledge of drafting and distributing press releases
Experience in managing social media pages
Ability to create social and blog content
Experience in responding to inquiries in a timely manner
Familiarity with monitoring digital analytics (Google Analytics, ListTrac, Meta ads)
Collaboration skills to work with company leadership and management on marketing collateral
Experience in creating newsletters
Bachelor's degree in Marketing, Communications, or related field

Preferred

Mortgage or Real Estate Experience

Benefits

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Company

Coldwell Banker Premier

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Coldwell Banker Premier is a real estate brokerage company.
dateFounded in 1993
location
Winchester, Virginia, USA
people-size201-500 employees
web-link
https://www.premiermove.com

Funding

Current Stage
Growth Stage
Company data provided by crunchbase
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Orion

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