Onward Search · 1 week ago

Product Marketing Manager

New York, NY

Contract

Hybrid

Senior Level

$50/hr - $55/hr

5+ years exp

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Insider Connection @Onward Search

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Responsibilities

Leverage market research, customer feedback, and competitor analysis to inform product roadmaps. Develop audience segmentation and opportunity sizing models.

Implement customer feedback loops to integrate user insights throughout product and marketing development.

Craft compelling product value propositions, narratives, naming conventions, and external-facing proof points.

Oversee product launches and drive customer adoption of new features through in-product content, strategic marketing and communications, customer service, and in-market/sales channels.

Analyze internal product-market fit metrics and synthesize customer feedback to discern key signals across the product life cycle (development, launch, optimization/expansion).

Establish scalable best practices for product marketing, empowering all product marketers to operate effectively in a fast-paced environment, leveraging qualitative and quantitative market and customer data to amplify the impact of product launches.

Proactively manage projects while diligently measuring key success metrics.

Qualification

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Product MarketingGo-to-Market StrategiesE-CommerceAdvertisingFinancial ServicesOrganizational StructuresCustomer Research MethodologiesProduct LaunchMarket AdoptionProblem-SolvingInnovationCollaborationCommunication

Required

5+ years’ experience in product marketing

Proven ability to develop successful product and go-to-market strategies within e-commerce, advertising, payments, and/or financial services industries

Demonstrated history of driving innovation, executing projects with excellence, and establishing new organizational structures

Successful track record of collaborating effectively with cross-functional teams and possessing exceptional communication skills

Strong analytical capabilities and experience with customer research methodologies

Experience launching new products/services and achieving market adoption success