Work World · 1 week ago

Marketing Coordinator

Modesto, CA

Full-time

Onsite

Entry Level

$55K/yr - $65K/yr

1+ years exp

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ApparelFashion

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Responsibilities

Support the cross-functional team by maintaining the marketing shared drive, running day-to-day operations of Asana project management software, scheduling and leading meetings with internal and external partners, managing our 360 marketing calendar.

Collaborate daily with product vendors to bring partnership marketing efforts to life, coordinate campaign briefs and creative approvals, report results, and submit administrative claims for shared marketing funds.

Manage the day-to-day of Email Marketing campaigns, leverage the email list of 200K+ subscribers, brief in creative, communicate campaign strategies, approve assets, and report results. Recommend strategies to foster and improve Email Marketing outreach.

Manage the day-to-day of owned social media pages (Instagram, Facebook, YouTube), manage the Social content calendar, publish content, manage the Social community, respond to comments and messages, recommend strategies to foster and improve Social Media presence, and report results.

Work collaboratively with external Digital Agency to communicate campaign strategies and budgets, brief in creative, approve assets, and report results.

Work collaboratively with internal Store Operations team to bring monthly in-store marketing campaigns to life across 34 store locations, including store POP signage, exterior posters and graphics, gift-with-purchase items, and other POP materials. Additionally, lead customer outreach and day-of execution for periodic in-store events for customers.

Collaborate with radio, OOH, and Print Media external partners to communicate campaign strategies and budgets, brief in creative, approve assets, and report results.

Work collaboratively with product vendors, external Graphic Designer, and internal Merchandising team to bring large Annual Sales to life across workworld.com and retail store locations. Including communication of strategies and budgets, creative briefs, in-store signage and visuals, approve assets, and report results.

Qualification

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Minimum 1 Year Experience in Professional MarketingIntegrated Marketing Campaigns ExperienceRetail Store Environment ExperienceRetail Marketing Tactics UnderstandingProject Management Software ExperienceOnline Community Management UnderstandingSocial MediaEmail Marketing ExperienceMarketing Analytics UnderstandingRecommendation Making for Marketing Performance ImprovementProfessional Experience with Apparel/Footwear RetailMultiple Software Applications ProficiencyPeriodic Travel Requirement/Nevada/Washington Market Knowledge Project Management Understanding of Current Marketing Best Practices Computer Skills

Required

Bachelor’s degree in marketing, business, or related field.

Minimum 1 year experience in a professional marketing position.

Demonstrated experience with integrated marketing campaigns, including digital and traditional media.

Demonstrated experience in a retail store environment or with a retail company, with a strong understanding of successful retail marketing tactics.

Excellent project management skills, including experience with project management software.

Demonstrated understanding online community management best practices, specifically Social Media and Email Marketing.

Strong understanding of current marketing best practices and marketing analytics, and ability to make recommendations for our company to improve our marketing performance.

Professional experience with apparel and/or footwear retail, prefered.

Excellent computer skills, and ability to learn multiple software applications quickly, and use a variety of software applications proficiently.

This is a remote position that requires the employee to work remotely while communicating virtually with the Work World stores and corporate team around the country. Periodic travel to our retail store locations is required. This position must be based in California, Nevada, or Washington and in a market where Work World has a store presence.