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Company

Original Job Post

Lifetouch · 1 week ago

Sr. Marketing Specialist

San Francisco, CA

Contract

Onsite

Mid Level

2+ years exp

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Responsibilities

Lead campaign execution from kickoff to deployment, including managing project timelines, overseeing creative development and web production, creating links, and performing QA on the final proofs.

Write cohesive, organized and logical creative briefs for campaigns. Ensure creative briefs, creative executions and test strategies align with campaign strategies and objectives.

Work effectively with a variety of work partners to ensure projects are executed successfully.

Set up a variety of tests, ensuring they meet expectations and will deliver clean test results.

Drive flawless execution of campaigns. Ensure campaigns (including segmentation) are set up and deployed accurately.

Work with an in-house design team to develop impactful marketing assets that are on brand and meet objectives.

Collaborate with work partners in multiple time zones to build and deploy email campaigns.

Manage various email promo campaigns, inclusive of process, efficiencies and relationships across Data Science, Promo, Integrated Marketing and MarTech teams.

Attend and participate in weekly meetings with cross-functional work partners and be able to speak to campaign strategy.

Analyze post-campaign performance, run basic analyses and understand drivers of performance. Share results with team and key work partners on daily/weekly basis.

May include developing product messaging priorities and managing other aspects of the CRM program.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email marketingPush marketingSMS marketingCreative briefProject managementExpectation managementExcelPowerPointWordData interpretationProblem-solvingHard-workingAttention to detailProactiveCollaborationAdaptabilityCommunication skillsESP Campaign BuildingCustomer SegmentationEmbracing Differences

Required

2-4 years of email, push and/or SMS marketing experience.

Solid grasp of creative brief and creative execution best practices for email and/or push marketing.

Ability to manage multiple complex projects at once and meet deadlines, with strong attention to detail.

Ability to manage expectations and proactively find solutions to unexpected issues.

Ability to collaborate with people in a virtual environment and multiple time zones.

Proven track record of working in a fast-paced environment and adapt to change.

Excels in timely, verbal, written and interpersonal communication skills - particularly when collaborating with cross-functional teams.

Proficient with Excel, PowerPoint, and Word.

Analytical skills and data interpretation capabilities.

Preferred

Experience building campaigns in an ESP e.g. Bluecore, Salesforce, Responsys, etc.

Push marketing experience and tools e.g. Braze.

SMS marketing experience and tools e.g. Attentive, Braze, etc.

Experience with project management tools such as Workfront, Clarizen, Aprimo, Base Camp, etc.

Experience in customer segmentation strategies.

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people.