Accruent · 4 days ago
Director of Global Communications
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Responsibilities
Develop press relations strategy and execute on that strategy including writing and editing press releases, media pitches, byline articles, etc. and growing relationships with key journalists in our space
Lead brand message development efforts for company positioning and public relations activities
Proactively develop creative trend story angles to consistently secure coverage in targeted print and online media outlets
Manage PR agency to ensure alignment with our strategy and provide day-to-day direction
Develop analyst relations strategy and lead execution including building analyst relationships, securing coverage in key reports and analyst publications, and collaborating internally on preparing for briefings and submitting content for reports
Develop a strategic social media program and execute to aid in expanding Accruent’s reputation as a trusted resource and thought leader
Identify core metrics, establish measurement plan, track progress and articulate ROI on media, analyst, and social activities
Recommend external brand opportunities, including media interviews, speaking engagements to showcase thought leadership, and award opportunities
Serve as frontline media spokesperson as needed and prepare company spokespeople for media interviews and other engagements, ensuring that most frequent spokespeople are prepared to address key issues as they emerge
Collaborate with global marketing team to support product launches and campaigns via press/media, analysts, and social media
Qualification
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Required
10-15 years of corporate communications experience focused in PR and AR
Demonstrated experience defining and managing communications strategy for a SaaS or technical company
Ability to digest complex issues and topics and communicate them in a way that is easily understood by targeted internal and external audiences
Good verbal presentation, group dynamic and facilitation skills with the ability to coach executives in developing compelling messaging and deliver effective communications
Superior, proven written and verbal English communication skills in a technology company with an innate attention to detail
Highly collaborative and able to work with a variety of stakeholders (internal staff, clients, agencies, analysts, and media representatives) to achieve results
A proven track record of strong organizational, program and time management skills, with a demonstrated ability to meet milestones, tight deadlines and communicate status on concurrent projects
Bachelor’s degree (Marketing, English, Journalism, Public Relations or Communications preferred)
A proactive, self-starter attitude, with a sense of urgency to achieve results
Ability to work independently and as part of a team to cultivate and continuously improve the perception of our brand in the market
Ability to handle a fast-paced, ever-changing work environment while maintaining high quality standards
Benefits
Health insurance
Flexible spending accounts
Health savings accounts
Retirement savings plans
Life and disability insurance programs
Paid and unpaid time away from work
Company
Accruent
Accruent is a global software company that helps organizations transform how they manage their physical resources.
Funding
Current Stage
Late StageTotal Funding
$74.64MKey Investors
Sierra VenturesInnoCal Venture Capital
2018-07-31Acquired· by Fortive ($2B)
2013-11-25Private Equity· Undisclosed
2010-02-04Series Unknown· $32M
Leadership Team
Recent News
Google Patent
2024-04-15
GlobeNewswire
2024-04-06
2024-04-06
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