104 applicants
Provation · 3 days ago
Sr. Product Marketing Manager
United States
Full-time
Remote
Senior Level
$100K/yr - $185K/yr
10+ years exp
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Responsibilities
Develop and execute innovative GTM strategies and launch plans for new products/features, ensuring alignment with business objectives.
Coordinate cross-functional teams for product launches using market research and competitive analysis.
Recommend and lead marketing strategies to establish a competitive market position.
Build strategic plans using industry and competitive analysis to define customer segments, target markets, and ROI development.
Craft compelling product messaging and positioning that differentiates our products and resonates with target audiences.
Translate product enhancements into demand-driving messaging and programs.
Work with Product Management to articulate clear value propositions for product positioning.
Collaborate with Product, Finance, and Sales Enablement to propose effective packaging and pricing for new product/features.
Equip the sales team with tools, resources, and training, including sales presentations, product demos, fact sheets, customer success stories, messaging, and competitive battle cards.
Assist outbound marketing team in creating high-quality marketing materials such as blog posts, whitepapers, case studies, and videos to support GTM strategy in collaboration with the digital marketing team.
Assist other marketing teams with content for lead generation and brand awareness campaigns across the product portfolio.
Monitor competitive activity, market trends, and execute competitive initiatives with input from market intelligence.
Influence the product roadmap to develop competitive differentiators and build points of parity.
Act as the market expert for relevant product segments, leveraging primary and secondary market research.
Lead and support strategic projects and initiatives to help the business meet its goals.
Foster strong working relationships with Sales, Product Management, and Client Services through effective communication and follow-through.
Manage channel and partner programs as needed.
Perform other duties and projects as assigned.
Qualification
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Required
Bachelor’s degree in marketing, business administration, or related field (MBA preferred)
10+ years of experience in Product Marketing, Strategy, Business Development, and/or Management Consulting with SaaS companies in B2B technology and/or Healthcare IT
Demonstrated success in developing and executing go-to-market strategies for technology or SaaS products
Strong understanding of market dynamics, customer segmentation, and competitive analysis
Excellent communication and storytelling skills, with the ability to craft compelling messages for different audiences
Creative thinker with a data-driven approach to marketing strategy and execution
Proven ability to work collaboratively across teams and with stakeholders at all levels
Strong project management skills, with the ability to lead and manage multiple projects simultaneously under tight deadlines
Benefits
Health Insurance
Flexible Spending Accounts
Health Savings Accounts
Retirement Savings Plans
Life and Disability Insurance Programs
Company
Provation
Provation Medical develops software solutions related to procedure documentation for professionals primarily in the healthcare sector.
201-500 employees
H1B Sponsorship
Provation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (1)
2022 (4)
2021 (4)
Funding
Current Stage
Growth StageTotal Funding
unknown2021-12-03Acquired· by Fortive ($1.43B)
Leadership Team
Daniel Hamburger
President and CEO
Linda Buan
Chief Technology Officer
Recent News
2023-04-08
2023-04-06
Company data provided by crunchbase
