Viventium · 1 week ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Cloud ManagementSoftware

Culture & Values

Hiring Manager

Jennifer Kern

Insider Connection @Viventium

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Developing deep domain expertise in company products and services, proprietary and partnership

Developing deep domain expertise on technology within our markets

Creating awareness and demand for all company products and services, proprietary and partnership

Ensuring marketing communications are created and implemented; including the development and distribution of all marketing collateral with specific focus on product features and benefits

Maintaining communications with internal personnel to ensure efforts are in line with objectives

Assist with business and market development including but not limited to; performing market research and planning, identifying strategic direction for promotion and advertising

Supporting Sales in establishing the direction and rationale for promotional activity on the product(s) line; identify requirements for Product training; will work alongside product to inform all sales specialists including product changes, new products, accessories, and other technical data necessary to understand and implement the product selling strategy

Executing the Company’s business marketing plan and achieve key milestone and revenue targets; developing in-depth knowledge of all competitive product offerings and tailor product strategy; supplying senior management team with up-to-date competitive intelligence; defining product attributes and differentiators

Qualification

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Value-based selling methodologyProduct marketingTechnology marketingB2B environmentStrategic planningBusiness developmentMarket researchPromotions/advertisingMS Office proficiencyProblem-solvingOrganizational skillsInterpersonal skillsCommunication skills

Required

Bachelor’s degree in marketing, business or related field

5+ years of experience in product marketing

Experience with Value-based Selling Methodology

Experience marketing technology in a B2B environment

Ability to organize and manage multiple priorities

Problem analysis and problem resolution at both a strategic and functional level

Technical skills in strategic planning and marketing, business and market development, market research and planning and promotions/advertising

Work effectively with Senior-level executives and staff; also able to work independently

Strong interpersonal skills and good judgment and capable of communicating with a diverse range of individuals

Excellent computer skills including all MS Office applications. (Word, Excel, Outlook, PowerPoint)

Strong client support orientation (for internal/external customers), demonstrated professional demeanor, and the ability to maintain confidential information