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Company

Original Job Post

Capital One · 1 week ago

Manager, Marketing Campaign Specialist

Richmond, VA

Full-time

Hybrid

Senior Level

$148K/yr - $169K/yr

3+ years exp

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Comp. & Benefits

Insider Connection @Capital One

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Lead the well managed delivery of journey orchestration campaigns and initiatives

Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences

Design and execute cross-channel SFMC campaigns / journeys based on Marketer requirements

Oversee journey planning and execution including technical reviews and quality control

Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns

Partner with Marketing intent owners and delivery performers to streamline and optimize marketing journeys

Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution

Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do

Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to drive priority changes

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Salesforce Marketing CloudEmail Campaign ManagementEmail MarketingJourney BuilderHTMLCSSAMPscriptSQLData AnalysisMarketing StrategyProject ManagementMartechProblem-SolvingLeadershipCommunicationRelationship BuildingJourney OrchestrationBPMLeanPMP CertificationsWorkfrontRisk ManagementSalesforce CertificationsBusiness DegreeMarketing ExperienceAdvertising ExperienceEconomics DegreeConsumer Behavior DegreeTeamworkAutonomy

Required

Bachelor's Degree or Military experience

At least 3 years of experience planning, executing and analyzing marketing campaigns leveraging Salesforce Marketing Cloud or other marketing automation platform

At least 3 years of Email Campaign Management and Delivery leadership experience with production and segmentation strategy

At least 1 year of people leadership experience

Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions, HTML and CSS experience required.

Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.

Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience.

Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that accelerates momentum and speed to market.

Troubleshoots and resolves technical or process issues as they arise.

Has the fungibility to flex across being a marketer / practitioner, transformation thought leader and operational leader of other disciplines.

Monitors and analyzes marketing campaign performance, offering actionable insights for optimization.

Can manage the details of their own and a cross-functional team's multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.

Is able to create and operate in a systems level view of marketing and marketing delivery.

Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking

Preferred

3+ years of journey orchestration experience in Financial Services or other regulated industry

4+ years experience with Salesforce Marketing Cloud

3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

BPM, Lean, PMP Certifications

2+ years leveraging Workfront or other project management systems

Adobe Workfront Project Manager Professional Certification

2+ years of Risk Management experience

Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist

Masters Degree in Business, Marketing, Advertising, Economics or Consumer Behavior

5 years of experience in Marketing or Advertising