USAJOBS · 1 week ago

MARKETING/SPONSORSHIP MANAGER

Quantico, VA

Full-time

Onsite

Senior Level

4+ years exp

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Responsibilities

Plans, directs, and initiates the development, administration, and implementation of marketing, Public Relations, and sponsorship programs for the MCMO.

Ensures special considerations and favored treatment are not provided to sponsors except for the public recognition and advertising entitlements addressed in the agreements.

Assists the MCMO Deputy Director and branch managers by producing marketing and sponsorship strategies in the development for various programs for the MCM and its event series.

Manages and supervises the daily work performance of the Marketing and Graphics sections in the MCMO structure including public relations/media and social media component programs, to include website management, Facebook posts and Twitter feeds.

Prepares and presents creative concepts and marketing plans and provides day to day management of commercial sponsorship programs for the MCMO. Researches, solicits, and sells commercial sponsorship partnerships for all MCMO races and sub events.

Targets commercial business areas or categories enhancing the MCMO and meet the market and sales¿ goals of prospective sponsors. Effectively communicates information using state of the art equipment.

Prepares and creates marketing plans and concepts. Develops, writes and produces a wide variety of advertising media. Develops implements and monitors a limited and controlled commercial sponsorship program and strategies for the MCMO to assist in the competitiveness of the MCM and its races series. Creates draft sponsorship agreements, follow auditing guidelines, and submits for review by Legal Counsel prior to acceptance.

Monitors the usage of registered trademarks, the MCM name, the MCM logos on the ¿The People¿s Marathon¿ and several events series trademarks. Ensuring reviews of agreements for use plus quality control enforcement of standards for use. Plans, organizes, and implements MCMO events entertainment and ceremonial function.

Oversees and manages Media planning, coordination, and coverage for the MCMO races. May function as announcer for the MCM, Marine Corps Historic Half and event series races as needed.

Conducts marketing research including surveys, demographics, needs assessments, focus groups and pricing reviews. Develops and presents presentation to prospective sponsors using state of the art equipment and software. Develops and manages the Marketing budget for the MCMO. Ensures fiscal accountability of all sponsorship, partnerships and licensing agreements and works directly with MCCS Sponsorship Coordinator, Marine Corps Base, and Quantico.

May be required to travel to attend MCMO races, meetings, and expos to promote races and events by attending other race expos to set up booths with MCMO race materials to promote MCMO race series by handing out MCMO materials, speaking to runners about MCMO races and events, and soliciting vendors to participate in races.

Prepares for MCMO races and events & observes race practices within the running industry to learn how they prepare, plan and execute races.

May be required to stand for extended periods of times at expos handing out materials and speaking with runners and vendors about MCMO races.

Qualification

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Computer SkillsMarketingGraphic DesignMedia MethodsProject ManagementAudience AnalysisInformation GatheringSurvey AnalysisProblem-SolvingCommunicationOrganizationalDetail-OrientedAnalytical

Required

Minimum of four years related background that demonstrates experience directly related to the above duties.

Strong computer skills.

Demonstrated experience in the use of a variety of informational marketing and media methods such as graphic arts, design, illustration, photographs, computers, broadcast, etc.

Must have strong written and oral communication skills.

Organizational and detail-orientated expertise and the ability to handle numerous projects at one time.

Skilled in using a variety of communication and informational media methods and techniques to stimulate interest of a variety of publics, which have different levels of understanding.

Must be able to identify the characteristics of target audiences and determine the most effective, sources, methods, and techniques to use in reaching patrons.

Ability to analyze the results of information gathering techniques, surveys, inquiries, etc. to improve upon existing systems.