138 applicants

Company

Original Job Post

Stride, Inc. · 3 days ago

B2B Marketing Manager

Virginia, United States

Full-time

Onsite

Mid, Senior Level

$58K/yr - $122K/yr

5+ years exp

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E-LearningEducation

H1B Sponsorship

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Responsibilities

Daily monitoring and optimization of paid social, display, and search ads for the Stride Tutoring B2B business across various platforms.

Generate weekly thought leadership content from efficacy studies and target audience research to support lead gen efforts.

Schedule and manage webinars, conference appearances, and events to drive lead generation and engagement.

Oversee the creation of website blog content and assets for sales enablement.

Conduct performance analysis and reporting to identify trends and opportunities.

Support the development of innovative marketing strategies for delivering leads to the sales team.

Manage budget and spend pacing for media and marketing costs.

Oversee key components of Salesforce including lead scoring and marketing attribution.

Monitor, analyze, and optimize campaign performance data to improve conversion rates and reach business objectives.

Conduct audience research and competitive analysis to inform marketing strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing experienceB2B marketingLead generationVendor relationships managementDirect reports managementPaid media experienceAgency experienceMicrosoft Office proficiencyGoogle Ads proficiencyLinkedIn Ads proficiencyEmail marketing proficiencySocial media management proficiencyBackground check clearancePlatform learningNew platforms adaptationProblem-solvingHard-workingContinuous learningProfessional developmentOrganizational skillsManagement skillsWritten communicationOral communicationInterpersonal skillsCollaborative skillsRelationship buildingLinkedIn AdsGoogle AdsGoogle Analytics 4Google Tag Manager

Required

Five (5) years of marketing experience

Two (2) years of B2B marketing/lead generation experience

One (1) year managing vendor relationships and/or direct reports

Hands-on paid media experience (Agency experience a plus)

Advanced proficiency in Microsoft Office products

Advanced proficiency in Google Ads, LinkedIn Ads, & email marketing

Intermediate proficiency+ in social media management

A desire for continuous learning and professional development

Ability to travel up to 20% of the time for conferences & onsite content creation

Ability to clear required background check

Ability to learn new platforms quickly

Excellent organizational and management skills

Exceptional written and oral communication skills

Excellent interpersonal and collaborative skills with ability to build strong working relationships

Preferred

B.S., marketing (or higher)

LinkedIn Ads certification

Google Ads certification

Google Analytics 4 certification

Experience with Google Tag Manager

Experience with VWO

Experience with Salesforce

Benefits

Health benefits

Retirement contributions

Paid time off

Company

Stride, Inc.

At Stride, Inc. we support learners of all ages with inspired teachers and personalized experiences. Everything comes back to learners.

Founded in 1999

Miami Beach, Florida, USA

5,001-10,000 employees

https://www.stridelearning.com

H1B Sponsorship

Stride, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (10)

2022 (13)

2021 (22)