Bluecrux · 3 days ago

Senior Marketing Manager

NYC Metro Area

Full-time

Hybrid

Senior Level

Wonder how qualified you are to the job?

Maximize your interview chances

ConsultingManagement Consulting

Hiring Manager

Kevin Condouris

Insider Connection @Bluecrux

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop and execute a comprehensive marketing strategy for the US market and Binocs business unit, building on the foundation established by the EU marketing team.

Design and launch innovative marketing campaigns, identify key events, strategize PR efforts, and contribute to go-to-market (GTM) plans.

Manage and optimize the marketing budget for the specific business units.

Provide strategic insights into the US market, effectively adapting and localizing strategies from the EU team to fit the US context.

Foster and maintain strong relationships with key stakeholders, ensuring effective communication and collaboration.

Analyze marketing KPIs to measure success and identify opportunities for continuous improvement.

Report progress in management meetings and collaborate with the EU marketing team to align and execute the marketing plan.

Work closely with sales, customer success, and product teams to ensure alignment and support of marketing initiatives.

Create and manage engaging content across various marketing channels, including digital, social media, email, and print.

Analyze market trends and customer insights to inform and adjust marketing strategies.

Monitor and evaluate the effectiveness of marketing campaigns, adjusting strategies as necessary to maximize impact.

Collaborate with the global marketing team to ensure consistency and leverage best practices, contributing to Bluecrux's overall growth and success.

Demonstrate a hands-on mentality by actively creating video content, supporting sales teams at events, and handling various tasks to achieve marketing goals.

Provide on-the-ground support at US events and initiatives, directly contributing to sales and marketing efforts.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Interpret Marketing KPIsData AnalysisGenerate Innovative Marketing IdeasExperience in Content CreationCampaign ManagementPassionateHigh EnergyDrive CommunicationPresentationStakeholder ManagementCreative ThinkerStrategic ThinkingAdaptabilityMarketing ToolsB2B MarketingSoftware Industry