Mindgruve · 5 hours ago

Paid Search Strategist

United States

Full-time

Remote

Mid Level

3+ years exp

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AdvertisingAnalytics

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Responsibilities

Track, measure and report performance media campaigns across multiple advertising services

Optimize performance media campaigns across multiple Advertising Services

Support performance media team in developing strategies as well as the day to day management of accounts

Creation and interpretation of client program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc)

Provide subject matter expertise on performance media, web analytics, user experience and behavior, data analysis and reporting

Responsible for coordination and tracking of regular performance media tasks as well as ad-hoc deliverables

Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.

Identification of opportunities for efficiencies in processes (i.e. Automation)

Keyword research, keyword lists, and keyword bucketing development

Manage all search related paid marketing opportunities.

Manage client media budgets

Analysis and optimization of keyword ad copy and landing pages / AB testing

Monitor and assess competitive activity and keyword ranking performance

Follow and stay on top of industry best practices from Google, Yahoo, MSN etc.

Collaborate with management team to develop new campaigns and strategies

Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results.

Development and occasional presentation of client ready presentations

Weekly client reporting

Travel to client for meetings as needed

Build and maintain an understanding of current topics in Performance Media, web analytics, data management, tools and technologies related to teams core responsibilities.

Qualification

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Paid SearchGoogle AdWordsAnalytics ToolsOnline MarketingAdWords CertificationData AnalysisStrategic Thinking