139 applicants
LTIMindtree · 1 week ago
Marketing Specialist
NYC Metro Area
Full-time
Hybrid
Mid Level
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Responsibilities
Responsible for identifying the best marketing automation software and other technology solutions, implementing them into the client’s existing technology stack, and ensuring all marketing strategies align with client’s objectives.
To have strong problem-solving skills and interpret metrics such as conversion rates, cost-per-lead, and click-through rates to gain insights for future improvement.
Play a crucial role in optimizing marketing campaigns, customer engagement, and overall business performance through data analysis and leveraging various marketing technology tools.
Work closely with the marketing team, digital marketing, data & Developers to identify opportunities, measure performance, and recommend strategies for improving marketing efforts.
The role involves data analysis, reporting, and the effective utilization of marketing technology tools. (Braze, mParticle, Branch, Snowflake, Google Analytics, Firebase, Google Tag Management).
Collect, monitor, and analyze data using KPIs, such as click-through rate, conversion rate, or cost-per-lead. (Braze)
Qualification
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Required
Good experience in Google Analytics (analytics), Google Tag Manager (tagging), Braze (campaign management), mParticle (CDP) and Snowflake (DW) are the different tools in Martech suite of products. Candidate should have at least hands-on expertise on GA, GTM and Braze.
Experience in retail B2C industry digital applications.
Experience in transactional applications vs content applications.
Experience managing martech across omni-channel applications like website, mobile apps, ipad is a must.
Excellent communication and prior experience working directly with business stakeholders on design, development, rollout and review responses.
Responsible for identifying the best marketing automation software and other technology solutions, implementing them into the client’s existing technology stack, and ensuring all marketing strategies align with client’s objectives.
To have strong problem-solving skills and candidate must be able to interpret metrics such as conversion rates, cost-per-lead, and click-through rates to gain insights for future improvement.
To play a crucial role in optimizing marketing campaigns, customer engagement, and overall business performance through data analysis and leveraging various marketing technology tools.
Work closely with the marketing team, digital marketing, data & Developers to identify opportunities, measure performance, and recommend strategies for improving marketing efforts.
The role involves data analysis, reporting, and the effective utilization of marketing technology tools. (Braze, mParticle, Branch, Snowflake, Google Analytics, Firebase, Google Tag Management).
Collect, monitor, and analyze data using KPIs, such as click-through rate, conversion rate, or cost-per-lead. (Braze)
Benefits
Medical Plan Covering Medical, Dental, Vision
Term and Long-Term Disability Coverage
Plan with Company match
Insurance
Time, Sick Leave, Paid Holidays
Paternity and Maternity Leave
Company
LTIMindtree
LTIMindtree is a worldwide technology consulting and digital solutions company that empowers businesses in a variety of sectors.
Founded in 1996
10,001+ employees
H1B Sponsorship
LTIMindtree has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (2025)
2022 (165)
Funding
Current Stage
Late StageLeadership Team
Vipul Chandra
Chief Financial Officer
Nachiket Deshpande
Chief Operating Officer and Executive Board Member
Recent News
Business Wire India
2024-06-04
Business Wire
2024-05-24
Company data provided by crunchbase
