Lean Marketing ยท 1 week ago
Marketing Coordinator
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Responsibilities
Developing and executing email marketing campaigns and managing a CRM: Write, schedule, and manage emails, automations, and workflows. Build out email marketing campaigns, sequences, and newsletters.
Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value.
Graphic design and developing marketing materials: Designing lead magnets, resources, content, brochures, and landing pages.
Create and manage content calendar: Develop a content plan, create, schedule, and analyze content. Build high-value content assets and repurpose them across media channels. Manage the company's social media presence, including creating and posting content, responding to comments, and monitoring metrics.
Writing and editing marketing copy for various channels such as social media, email, and website content.
Tracking KPIs and campaign performance: Weekly tracking of key metrics related to marketing activities, and performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement.
Video production: Coordinating and managing video content and production pipeline, basic video editing, and scheduling video content.
Creating and managing project timelines to ensure that campaigns and initiatives are completed on time.
Managing the company's website, including updating content, ensuring website functionality, and improving website performance. The company currently uses WordPress as its website designer. Experience with WordPress is a plus.
Qualification
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Required
Copywriting skills with experience in crafting direct marketing campaigns across email, direct mail, web, and social media
Being tech-savvy and able to quickly learn how to use new marketing tools and technologies
Leadership potential with the expectation to transition into a marketing team leader role
Project management experience including creating and adhering to deadlines, drafting budgets, and managing simultaneous projects
Being teachable and coachable with a willingness to learn on the job
Being a self-starter with the ability to determine tasks and take initiative
Developing and executing email marketing campaigns, managing a CRM, and optimizing marketing systems and processes
Graphic design skills for developing marketing materials
Creating and managing content calendar, including social media management
Writing and editing marketing copy for various channels
Tracking KPIs and campaign performance
Video production coordination, basic video editing, and scheduling video content
Creating and managing project timelines
Managing the company's website, including updating content and ensuring website functionality
Preferred
Experience with WordPress for website management
Benefits
Flexible work hours
Gain management and marketing experience
14 days of PTO and major holidays off