34 applicants

Company

Original Job Post

Beauty Co-Lab · 3 days ago

Director, Business Analytics

New York, United States

Full-time

Onsite

Director

$140K/yr - $165K/yr

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Responsibilities

Set the vision, strategy and roadmap to deliver cutting edge marketing sciences solutions across the L’Oréal USA portfolio and the PPD team – relay that vision succinctly & clearly to the client team

Provide strategic advisory on how data and analytics can help unlock opportunities for L’Oréal USA

Define the measurement framework and encourage creative use of data to solve L’Oréal USA business challenges and support growth, in close alignment with cross-functional team

Create a L’Oréal USA portfolio learning agenda & ensure it is clearly applied across PPD

Develop best-in-class audience solutions in collaboration with cross-functional team

Deliver thought leadership by exploring new ways to enhance, develop or execute insights through data and analytics (new partners, new technologies, innovative use of existing solutions)

Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)

Create and implement a comprehensive measurement framework for each brand and the overall division, identifying solutions and measurement partners to measure the impact of media investments most accurately and how they support L’Oréal USA’s business objectives

Be the go-to for the client teams & drive forth the strategy by educating the clients & being the face of the Analytics BCL PPD team, particularly with PPD media teams, brand marketing leads, LUSA PPD measurement lead & cross-functional investment teams

Work hand in hand with the activation teams (both internally at BCL and externally at LUSA) to create a cohesive measurement strategy & be the guide that brings all parties together

Use data science models to inform strategic planning, media attributed sales forecasting and bottoms-up optimization of budget allocation for tactical planning and ongoing optimization of media investment

Identify and prioritize business questions and hypothesis to create a campaign testing plan that aligns with the broader L’Oréal USA learning agenda

Deliver detailed campaign analyses that include clear and actionable insights for in-flight campaigns optimizations and learnings for future campaigns with the goal to continuously improve business outcomes

Liaise with cross-functional team for ongoing integration of learnings based on business analysis and insights & drive process that ensures no duplication of efforts across teams

Set priorities to deliver growth targets based on historical data, competitive, media industry and landscape trends

Create a comprehensive reporting calendar that outlines the year’s reporting deliverables, and when items should be expected from BCL to help set client expectations

Develop a comprehensive measurement framework in collaboration with comms planning, planning, audience, and activation teams to define KPIs for campaigns

Deliver clear and actionable insights based on reporting dashboards and other measurement solutions to help L’Oréal USA understand the impacts of the campaigns

Provide cohesive wrap reports (either by quarter or by campaign) for largest PPD brands, again, working with activation teams

Make recommendations to improve efficiency and effectiveness (monthly or quarterly, depending on campaign tiering)

Leverage modern solutions (data clean rooms, client analytics environments, etc.) to support insight development

Lead implementation and deployment and of various measurement studies including brand lift, conversion lift tied directly to business objectives

Develop test and learn measurement agenda & roadmap including new metrics, new measurement partners and solutions

Update clients about industry trends/changes impacting measurement strategies

Qualification

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Strategic AdvisoryData AnalyticsMeasurement FrameworkAudience SolutionsCross-functional CollaborationData Science ModelsCampaign AnalysisBusiness AnalysisKPI DefinitionModern Solutions ImplementationLearn ApproachClient Communication

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