164 applicants

Company

Original Job Post

Meta · 6 days ago

Marketing Researcher

San Francisco, CA

Full-time

Onsite

Senior Level

10+ years exp

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Comp. & Benefits

Insider Connection @Meta

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Lead research that addresses core business problems for Facebook, Instagram, or Threads

Design and execute innovative quantitative and qualitative research to support the marketing organization, the Family of Apps, and Meta at large

Translate research findings into actionable insights and strategic recommendations that will have an effect on reaching hundreds of millions of people

Set campaign strategy and test creative execution

Inspire product creation and influence product roadmaps to bring our brand to life within the product

Communicate effectively in order to motivate people to take action in marketing and across the organization

Develop and drive research strategy globally

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Research DesignData AnalysisProject ManagementMarketing StrategyMarket ResearchBrand StrategyCreative TestingCampaign MeasurementProduct OptimizationInternational ResearchProblem-SolvingCommunicationLeadershipSPSSRPythonSQLSurvey ProgrammingQualtricsSurveyMonkey

Required

Demonstrated track record of identifying business opportunities and using research to drive strategy

Experience with independently executing full-cycle research from research design to reporting and socialization of results

Bachelor’s degree with 10+ years of experience with extensive background in quantitative or qualitative research, including hands-on experience in writing research instruments (e.g., such as discussion guides or survey questionnaires) and analysis (e.g., weighting, data cleaning, regression, cluster/segmentation analysis, content analysis, narrative analysis, thematic analysis)

Experience directing agencies/vendors to deliver results

Experience with content creator audience

Experience using primary and secondary research to influence executives and colleagues

Experience with international research

Experience with product optimization, brand strategy, creative testing, marketing campaign measurement, or lifecycle research

Preferred

Experience with data analysis tool (e.g., SPSS, R, Python, SQL)

Experience with survey programming tool (e.g., Qualtrics or SurveyMonkey)

Master’s degree and 8+ years relevant experience, or a PhD and 5+ years of relevant experience 10+ years of experience

Company

H1B Sponsorship

Meta has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (2750)

2022 (5507)

2021 (798)