43 applicants

Company

Original Job Post

ICF Next · 1 day ago

Marketing Specialist

Maryland, United States

Full-time

Hybrid

Entry Level

$41K/yr - $69K/yr

1+ years exp

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Marketing Services

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Responsibilities

Assist with the B2B marketing and advertising of commercial and industrial energy efficiency programs for utilities located in the Mid-Atlantic region.

Work with the Account Services team to develop and implement marketing and communications plans to educate business customers about energy efficiency and drive participation in energy efficiency programs.

Work with ICF Next Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails, collateral, event materials, and video, print, outdoor, etc.

Work with the ICF Next Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, events, etc.

Prepare monthly reports on activities, media analytics, and results of the marketing program.

Help develop Power Point presentations and other communications tools.

Coordinate event marketing activities to support the program implementation and outreach teams.

Track and report on marketing campaign metrics.

Prepare and manage printing requests to ensure collateral is always in the market.

Track multiple team deliverables on deadlines using Excel spreadsheets, SharePoint, and other digital tools.

Qualification

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MarketingAdvertisingSocial MarketingConsumer MarketingConsultingAgency ExperienceProblem-SolvingCommunicationTeamworkProject managementGoogle AnalyticsReporting softwareContent management systemsEmail management systemsEnvironmentSustainable livingMulti-taskingCommitment

Required

A bachelor’s degree in Communications, Marketing, Advertising, or related majors.

1+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm.

5+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm.

Preferred

Internship at an advertising agency and/or experience working on a consumer marketing account.

Working in a multi-tasking environment.

Assisting in developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects.

Experience or exposure to Google Analytics and other reporting software to track and report on marketing results.

Familiar with content management systems (CMS) and email management systems.

Interest in and commitment to energy efficiency, the environment, and sustainable living.