ZERO TO THREE · 2 days ago

Marketing Specialist

United States

Full-time

Onsite

Mid, Senior Level

5+ years exp

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Insider Connection @ZERO TO THREE

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Responsibilities

Support marketing and communications activities for ZERO TO THREE’s products, services, trainings, membership and events

Lead omnichannel content creation including technical and creative writing for email, web, print, and digital ads

Create and execute dynamic, data-driven, segmented email campaigns

Plan and implement website content marketing strategy

Responsible for day-to-day content updates and website maintenance with a focus on optimizing SEO/SEM and user experience

Develop paid digital advertising and retargeting campaigns

Collaborate closely with the Marketing Manager and communications team

Serve as primary point of contact for related vendors and agencies

Proactively stay abreast of trends

Travel 2-3 times per year for events, retreats and in-person meetings

Perform other duties as assigned

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing automationEmail marketingCRMSalesforceHubSpotMarketing CloudContent creationGoogle marketing productsAdWordsSearch ConsoleProject managementSelf-directingAgileStrategy pivotingProblem-solvingHard-workingTeam playerCommunicationInterpersonal skillsEarly Education ExperienceNonprofit ExperienceAgency ExperienceAssociation ExperienceSpanish Fluency

Required

Minimum of 5 years of related experience with a proven track record managing engaging and effective integrated marketing campaigns with measurable results

Experience with marketing automation, email marketing, a robust CRM or marketing automation software such as Salesforce, HubSpot or Marketing Cloud

Content creation and publications experience (digital, video and/or print)

Proficiency with Google marketing products including AdWords, Analytics and Search Console

Strong project management skills: attention to detail, adherence to deadlines, time management skills and consistent follow-through

Experience collaborating across teams

Comfortable working in a fast-paced, deadline-driven environment

Self-directing and agile, with the ability to quickly pivot strategies, as needed

Team player with superb communication and interpersonal skills

Bachelor’s degree (B.A.) in marketing, communications, digital marketing, advertising or related field