Anne Arundel Dermatology · 1 week ago
Marketing Analyst
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Health Care
Insider Connection @Anne Arundel Dermatology
Responsibilities
Provides actionable overall market and customer insights to address key strategic questions.
Tracks, reports, and analyzes the performance of marketing activities.
Completes ad-hoc marketing analytic requests, and sources data from SQL data warehouse.
Works closely with data team to develop marketing data, connecting with business data within the SQL data warehouse.
Builds and maintains PowerBI data models, visualizations and reports for all marketing activities.
Evaluates customers’ online behavior and provides insights and recommendations for further enhancements to the guest experience.
Analyzes A/B and multi-variate tests. Communicates results and provides relevant recommendations.
Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.
Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
Performs other duties as assigned by management.
Qualification
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Required
PowerBI, Tableau or similar data visualization tools.
Advanced analytic and statistical techniques related to multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.
Ability to build and automate management level reporting.
Knowledge of the following analytical tools modeling and reporting in Excel/Access and SQL.
Ability to operate Google Analytics or similar web analytics, web optimization, or data management platforms.
Statistical analysis (SAS or R).
Interpersonal, communication and customer service skills.
Organizational skills and attention to detail.
Proficiency in Microsoft Office Suite.
Bachelor’s or graduate degree in marketing or a related discipline.
2 years of work experience in marketing research, statistical/data analysis, or an academic equivalent.
Company
Anne Arundel Dermatology
Anne Arundel Dermatology provides skin care with unique specialties to cover all aspects of medical, surgical and aesthetic dermatology.
Funding
Current Stage
Late StageTotal Funding
unknown2020-10-20Acquired· by Ridgemont Equity Partners
2015-06-09Private Equity· Undisclosed
Recent News
2023-12-22
2023-12-22
Middle Market Growth
2023-12-22
Company data provided by crunchbase