Pigment · 3 days ago
Marketing Manager
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AnalyticsBusiness Development
Insider Connection @Pigment
Responsibilities
Build regional demand generation marketing plans with campaigns and events to achieve company goals, collaborating with sales and global marketing teams.
Plan and execute regional and global multi-channel campaigns to drive new meetings, pipeline, opportunity acceleration, and customer expansion.
Build 1:few, and 1:1 ABM campaigns to targeted accounts in collaboration with the entire GTM team in North America.
Own outbound outreach and email marketing channel, establish regional email nurtures, measure email performance, and optimize through testing.
Work closely with marketing operations to establish proper campaign reporting, dashboards, and run monthly campaign performance reviews with the GTM team.
Build Brand awareness plan, programs focused on building communities and enabling finance professionals learn from each other in collaboration with global PR and Communications team.
Partner with the content team on campaigns content strategy and work internally or externally to produce required content assets, webinars, case studies, demos.
Qualification
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Required
BA/BS degree required, MBA or other relevant advanced degree preferred
5 years of experience as a demand generation / revenue / growth marketer in a B2B tech SaaS company and proven results of creating and influencing sales pipeline.
Previous experience in Account-based strategies and campaigns. Solid understanding of digital channels and hands-on experience with emails, content syndication, outbound marketing tactics
Preferred
Connector and orchestrator. Highly organized, strong project management, multi-tasking and prioritization skills. Previous experience with budget management
Experience in B2B tech marketing forced on the enterprise size organizations
Creative and curious, coupled with a “can do” attitude, looking for new innovative ways to differentiate and up the performance of campaigns using modern marketing approaches and tools.
Works well with agencies and partners to deliver outstanding and creative marketing execution
Benefits
Stock options
Comprehensive benefits including medical, dental, & vision insurance
Generous time off and parental leave policies
Employer-sponsored 401(k)
High-end equipment (based on stock/availability)
One company offsite every year
Company
Pigment
Pigment is a business forecasting platform that handles business strategy in real-time.
H1B Sponsorship
Pigment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Late StageTotal Funding
$396.03MKey Investors
ICONIQ GrowthGreenoaksBlossom Capital
2024-04-04Series D· $144.13M
2023-06-08Series C· $88M
2022-09-28Series B· $65M
Recent News
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2024-05-08
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