200+ applicants

Company

Original Job Post

Roku · 2 days ago

Brand Marketing Manager

New York, NY

Full-time

Onsite

Mid Level

$76K/yr - $114K/yr

2+ years exp

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H1B Sponsorship

Comp. & Benefits

Insider Connection @Roku

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Manage foundational Roku Advertising brand elements, such as brand architecture, brand book, and positioning documents

Collaborate with cross-functional teams to evangelize the Roku Advertising brand and ensure a consistent brand voice

Lead annual brand marketing campaign calendar planning and tracking

Oversee brand health measurement and analytics to track the impact of marketing efforts

Develop and execute a strategy to grow Roku Advertising’s customer advocacy program

Refine and oversee the process for creating customer content, including case studies and client interviews

Develop trusted relationships with Sales and Client Services to identify top advocates for programs

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand MarketingB2B MarketingCustomer SuccessInterpersonal ConnectionsPartnership BuildingPriority ManagementStakeholder ManagementProgram ManagementProject ManagementProblem-SolvingInterpersonal CommunicationAdaptabilityRelationship Building

Required

2-3 years of brand marketing or B2B marketing experience

Genuine passion for brand work and customer success, having strong familiarity with the landscape and trends

Thrives on interpersonal connections, consistently seeking opportunities to build strong partnerships

Ability to thrive in a fast-paced, ambiguous environment, know how to juggle multiple priorities, and partner with multiple stakeholders

Attention to detail and strong program/project management skills

Benefits

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Company

Roku

Glassdoor

3.7

Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.

Founded in 2002

Los Gatos, California, USA

1,001-5,000 employees

https://www.roku.com

H1B Sponsorship

Roku has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (69)

2022 (202)

2021 (248)

2020 (121)