Active International · 2 days ago
Marketing Specialist
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Insider Connection @Active International
Responsibilities
You'll be working under the direction of the SVP, Marketing Strategy & Planning to plan and execute global and regional Marketing strategies, with a focus on (but not limited to) the Involved Media and other agency brands, supporting our DATA, LED, GROWTH strategy.
You'll write and edit all content marketing and collateral in alignment with brand guidelines.
Planning and executing customer/agency/partner events in collaboration with key stakeholders.
You'll support our Sales and Media teams in building on-brand, high-impact RFP responses and pitch presentations as needed.
You will work with our PR partner to identify areas for earned media coverage and work with thought leader stakeholders to amplify our brands in the marketplace.
You will create and update content on the company website(s) using WordPress and assist in the development of new websites as needed.
You will build and execute a social media content strategy in collaboration with key stakeholders.
You'll pitch in to help with the execution of other marketing initiatives as required.
A large portion of your time will be serving the USA market, however, you will also collaborate with the Canada, Australia, and European markets on the Involved Media brand.
Qualification
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Required
A Bachelor's degree (B.A.) with a focus in Marketing/Media preferred or equivalent work experience/training required.
A media industry background is a strong asset in order to hit the pavement running.
Minimum of 3 years of related media and B2B marketing experience, preferred.
Superior writing and Microsoft Office skills are necessary.
Expertise with LinkedIn, Instagram, Mailchimp, WordPress needed.
Preferred
Design skills (Photoshop/Illustrator/Canva) are a plus.
Benefits
Medical coverage
Dental
Vision
Disability
401k
Paid time off
Community engagement opportunities
Great colleagues
Great learning opportunities
Company
Active International
Active International provides support services for businesses in utilizing organizational assets.
Funding
Current Stage
Late StageTotal Funding
$35M2017-01-17Acquired· by Givaudan
2013-08-07Debt Financing· $35M
Recent News
2024-02-10
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