SandboxAQ · 3 days ago

Senior Product Marketer

United States

Full-time

Remote

Senior Level

5+ years exp

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Artificial Intelligence (AI)Cyber Security

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Responsibilities

Market Research and Analysis - in particular keeping a close eye on the competition and adjacent markets.

Product Positioning and Messaging - collaborating with product management and technical teams to translate product features into compelling benefits for customers.

Go-to-Market Strategy - planning and executing new product launches and updates, as well as working closely with sales, product management, and other teams to ensure seamless execution of marketing initiatives.

Content Creation - creating high-quality marketing collateral, including presentations, whitepapers, case studies, and website content.

Sales Enablement - including working with product teams to create the resources to effectively communicate product value propositions, and conducting training sessions with sales teams.

Customer Advocacy - identifying and nurturing customer advocates who can provide testimonials, case studies, and references. Leveraging those customer success stories in marketing campaigns to build credibility.

Digital Marketing - collaborating with the digital marketing team to execute online marketing campaigns, including social media, email marketing, and content syndication.

Events and Conferences - including representing the company and products at key industry events.

Qualification

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Product marketingAlignment with teamsExperience in cybersecurityCommunicationStrategicAnalyticalStorytelling