107 applicants
ThoughtSpot · 2 days ago
Global Technology Partner & Alliances Marketing Manager
Washington, DC
Full-time
Onsite
Mid, Senior Level
5+ years exp
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Responsibilities
Develop and Implement Alliance Strategies: Formulate and execute strategic marketing plans for key technology partnerships to support ThoughtSpot's business objectives.
Identify New Partnership Opportunities: Collaborate with the Partner and Alliance managers to evaluate potential new opportunities that align with ThoughtSpot's strategic goals and market opportunities.
Plan and Execute Joint Campaigns: Design, manage, and optimize joint marketing campaigns with technology partners, including co-branded content, webinars, events, and digital marketing initiatives.
Measure Campaign Effectiveness: Track, analyze, and report on the performance of joint marketing campaigns, using insights to refine and improve future initiatives.
Create Co-Branded Content: Develop a variety of co-branded marketing materials, such as case studies, whitepapers, solution briefs, and videos, showcasing the combined value propositions of ThoughtSpot and its partners.
Ensure Consistency and Quality: Maintain a high standard of quality and consistency across all co-branded materials to ensure they align with ThoughtSpot's brand guidelines and messaging.
Plan and Execute Partner Events: In collaboration with the regional field marketing teams, organize and manage joint events, including trade shows, conferences, webinars, and partner summits.
Support Partner Participation: Facilitate partner participation in ThoughtSpot-hosted events, ensuring alignment with overall event goals and maximize partner visibility.
Build and Maintain Partner Relationships: Develop strong, collaborative relationships with key contacts at partner organizations to drive alignment and mutual success.
Serve as a Liaison: Act as the primary marketing liaison between ThoughtSpot and its technology partners, ensuring clear and consistent communication.
Align with Partner and Alliance Managers: Work closely with our partner and alliance managers to ensure alignment between marketing initiatives and overall business goals.
Coordinate with Regional Marketing Teams: Collaborate with regional marketing teams to tailor global partner marketing strategies to local markets and ensure cohesive execution.
Manage Marketing Budgets: Develop and manage budgets for joint marketing initiatives, ensuring efficient and effective use of resources to maximize ROI.
Track and Report Performance: Establish key performance indicators (KPIs) for partner marketing activities and provide regular reporting on the impact and effectiveness of these initiatives.
Use Data to Drive Decisions: Utilize data-driven insights to make informed decisions and continuously improve marketing strategies and tactics.
Qualification
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Required
Minimum of 5-7 years of experience in partner marketing, alliance marketing, or a related field.
Strong strategic thinking, project management, communication, and relationship-building skills.
Proficiency in marketing automation tools, CRM systems, and analytics platforms.
Preferred
Strong focus on data-driven outcomes
Outstanding communication skills – written and verbal.
Highly organized and detail-oriented.
Excellent project management skills.
Innovative mindset - eager to try new things
Open to continuous feedback
Thrives in a fast-paced environment with changing priorities
Team player who is excited to work in a collaborative environment
Company
ThoughtSpot
ThoughtSpot is a business intelligence platform that helps anyone explore, analyze, and share real-time business analytics data.
501-1,000 employees
H1B Sponsorship
ThoughtSpot has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (13)
2022 (19)
2021 (29)
2020 (30)
Funding
Current Stage
Late StageTotal Funding
$663.7MKey Investors
March CapitalSnowflake VenturesLightspeed Venture Partners
2021-11-15Series F· $100M
2021-09-04Secondary Market· Undisclosed
2021-03-10Series Unknown· $20M
Leadership Team
Sudheesh Nair
Chief Executive Officer
Ajeet Singh
Co-founder & Executive Chairman
Recent News
Company data provided by crunchbase
