67 applicants
AlixPartners · 3 days ago
Senior Marketing Specialist
New York, United States
Full-time
Hybrid
Senior Level
$49/hr - $62/hr
3+ years exp
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Responsibilities
Work closely with the Marketing Lead to deploy marketing activities in support of branding and pipeline generating goals.
Support the Firm’s corporate brand and marketing strategy by championing its adoption in the sector / practice e.g., global thought-leadership themes and assets, brand guidelines and assets.
Work with the Marketing leadership to set campaign strategy and design end-to-end integrated programs that expand the Industrials practice franchise – through pro-active outreach and audience engagement, lead nurturing, and follow up.
Create campaign messaging pillars, ensuring that the practice’ content is aligned with campaign objectives.
Support campaign fulfillment, acting as point of contact for shared marketing services, and external vendors where appropriate.
Curate content on the practice’s web pages, ensuring that it is up-to-date and regularly refreshed.
Assist with managing the program budget, tracking, and reporting campaign success metrics and ROI.
Assist with facilitating marketing program and campaign targeting, including maintaining priority target accounts and contact lists.
Manage list builds for programs, coordinating post-program follow-up, and reporting on program success.
Work with sales enablement to manage practice / sector marketing collateral, ensuring that it’s up-to-date and on-brand.
Work with the Business Intelligence team to analyze and capture relevant market trends, competitor marketing strategies and buyer behavior and translate into the Firm’s marketing campaign strategy, messaging, and targeting.
Partner with marketing specialists and subject matter experts in digital, content, events, and media relations to leverage and contribute to the Firm’s best practice in campaign planning and execution.
Liaise with regional marketing teams to ensure consistent and scalable marketing programs across geographic markets.
Actively contribute to the Firm’s overall business marketing approach by supporting key Firm initiatives, contributing case stories and use-cases, and generating ideas that enhance the impact of the marketing function.
Additional responsibilities as identified. This description is not designed to encompass a comprehensive listing of required activities, duties, or responsibilities.
Qualification
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Required
Minimum three (3) years of work experience including B2B marketing.
Bachelor’s degree required.
Evidence of having supported successful marketing campaigns using a combination of on-line and off-line channels.
Knowledge of the essential B2B marketing toolkit, including email marketing, CRM, lead tracking / scoring / qualification, content creation, website UX, webinars, podcasts, video, and collateral management.
A naturally collaborative team-player and creative problem-solver, with a focus on practical and scalable execution rather than theory.
Comfortable and confident in working with senior leaders and within a matrix, including offering ideas, opinions, and providing input when appropriate.
Proactive and responsive; able to juggle multiple large and complex projects under time pressure and adapt to changing circumstances, with sound judgment as to when escalation is required.
Keen eye for differentiation. Ability to quickly study competitors, keep abreast of the external market and recommend ideas that position AlixPartners with differentiation.
Able to exercise independent judgment and take the initiative to identify opportunities.
Exceptional PowerPoint skills with the ability to take ambiguous ideas and turn around a compelling slide or storyline.
Excellent written and verbal communication skills in English. Comfortable writing marketing copy on the spot or with a quick turn if needed.
Willingness to work outside of normal U.S. business hours, and as unique projects/needs arise.
Ability to work full time in an office and remote environment; physically able to sit/stand at a computer and work in front of a computer screen for significant portions of the workday.
Must become familiar with, and promote and abide by, our Core Values as defined by the AlixPartners’ Code of Conduct and foster an inclusive environment with people at all levels of an organization
Benefits
Health Insurance
Vision Insurance
Dental Insurance
Disability Insurance
401K
Tuition Reimbursement
Identity Theft Protection
Mental Wellness Support
Paid Leave Policy including Vacation/Personal Time, Sick Time, Parental Leave, and Holidays
Company
AlixPartners
For more than forty years, AlixPartners has helped businesses around the world respond quickly and decisively to their most critical challenges – circumstances as diverse as urgent performance improvement, accelerated transformation, complex restructuring and risk mitigation.
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2012-06-29Acquired· by CVC Capital Partners
Leadership Team
Simon Freakley
CEO
Alexandre Marian
Managing Director
Recent News
BOSS Magazine
2024-04-26
Company data provided by crunchbase
