119 applicants
DocuSign · 4 days ago
Lead Analyst, Lifecycle Marketing
San Francisco, CA
Full-time
Onsite
Senior Level
$135K/yr - $217K/yr
8+ years exp
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Responsibilities
Drive analytics and KPIs for key lifecycle marketing campaigns across channels (Email, in-product messaging, chat, web, etc) and across customer journey stages - acquisition, onboard and engage, convert, grow and retain
Identify and analyze metrics to measure and optimize marketing campaign strategies and spend
Build, maintain, and monitor dashboards for campaigns to quickly understand performance and spot trends or outliers
Conduct in-depth analysis of cohort performance and incrementally tie to campaign experiments
Partner with cross-functional teams in Lifecycle Marketing and Campaign Operations to enhance existing campaign audience segmentation models and targeting tactics
Support the experimentation roadmap for digital experiences: identify and prioritize opportunities, write test charters, partner with fellow analysts and data scientists on analysis and recommendations to stakeholders
Manage a team of two
Qualification
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Required
Bachelor’s Degree in a quantitative field (Statistics, Data Science, Finance, Math, CS, or related) with 8+ years of relevant experience in customer behavior analytics, or Advanced Degree in a quantitative field with 5+ years of relevant experience
6+ years of SQL skills with excellent hands-on experience in creating complex queries across multiple database schemas
4+ years hands-on experience with marketing and campaign measurement
3+ years hands-on experience in A/B testing and experimentation with history of arriving at conclusive results
Experience building dashboards in Tableau, Qlik, PowerBI or similar
Experience in at least one programming language, such as Python, R, Scala, Spark, Perl
Experience with Statistics concepts and analysis, such as hypothesis testing, regression, experimental design
Experience with spreadsheet modeling skills including pivot tables and complex formulas
Experience using both qualitative and quantitative analysis techniques
Experience with loosely defined requirements where you exercise your analytical skills to collaborate with the rest of the team to build solutions
Preferred
Experience optimizing campaigns to achieve premier conversion rates
Good familiarity with the principles of data science and data engineering
Attention to detail with focus on data quality, data consistency and criticality
Advanced data analysis skills, such as database query construction, data warehousing, forecasting, data mining and experience in business analysis
Exposure to big data platforms, such as Snowflake, Redshift, Azure, Matillion, Alteryx
Excellent communication and presentation skills with the ability to present complex data analysis, insights, and recommendations to senior leadership
Benefits
Paid Time Off: earned time off, as well as paid company holidays based on region
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
Retirement Plans: select retirement and pension programs with potential for employer contributions
Learning and Development: options for coaching, online courses and education reimbursements
Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Company
DocuSign
DocuSign helps small- and medium-sized businesses collect information, automate data workflows, and sign on various devices.
5,001-10,000 employees
H1B Sponsorship
DocuSign has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (197)
2022 (221)
2021 (250)
2020 (131)
Funding
Current Stage
Public CompanyTotal Funding
$536.2MKey Investors
Founders Circle CapitalGreenspring AssociatesAkkadian Ventures
2018-04-27IPO· nasdaq:DOCU
2017-06-13Secondary Market· Undisclosed
2017-03-01Secondary Market· Undisclosed
Leadership Team
Allan Thygesen
Chief Executive Officer
Kamal Hathi
Chief Technology Officer
Recent News
2024-06-05
2024-06-05
Company data provided by crunchbase
