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Overview

Company

Original Job Post

Lifeline Children's Services · 2 days ago

PR Specialist

Greater Birmingham, Alabama Area

Full-time

Onsite

Entry, Mid Level

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Responsibilities

To be a minister of the gospel of Jesus Christ to co-workers, clients, and ministry partners

Develop and execute comprehensive PR strategies to enhance brand visibility and reputation.

Coordinate all efforts of PR with MarComm leadership

Cultivate and maintain relationships with journalists, editors, bloggers, and influencers to secure media coverage across various platforms.

Write and distribute press releases, media pitches, and other communication materials to targeted media contacts.

Coordinate media interviews, press conferences, and editorial opportunities.

Monitor media coverage and industry trends, providing insights and recommendations to internal stakeholders.

Develop weekly, monthly, and annual media activity reports

Assist with campaigns, events, and promotional activities to raise brand awareness and engagement.

Keep calendar of efforts organized and updated

Participate in brainstorming and planning sessions

Conduct research to support PR planning

Create engaging content for various communication channels, including press releases, blog posts, newsletters, social media updates, website content, and internal communications.

Develop and execute comprehensive PR strategies to align with organizational goals and objectives.

Generate strategic messaging and positioning to communicate key messages and brand values effectively.

Collaborate with cross-functional teams to align PR efforts with overall business objectives.

Copywriting and basic copy editing.

Create graphics or videos as necessary to other job duties.

Resolves disputes in a Biblically prescribed manner.

Maintain Lifeline’s branding across all platforms and projects.

Other duties as assigned by the Executive team.

Qualification

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Design Software (Canva)

Required

Bachelors degree in related field (Public Relations, Communications, Journalism, etc.)

Preferred

Working knowledge in design software (e.g. Canva)

Company

Lifeline Children's Services

Lifeline Children's Services is a domestic and international ministry reaching out to vulnerable children through adoption, orphan care, foster care, and the Gospel.

Founded in 1981