95 applicants

Company

Original Job Post

Cockroach Labs · 4 days ago

Senior Product Marketing Manager

New York, NY

Full-time

Onsite

Senior Level

$124K/yr - $164K/yr

4+ years exp

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Cloud ComputingDatabase

H1B Sponsorship

Actively Hiring

Comp. & Benefits

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Responsibilities

Product Positioning and Messaging: Develop compelling messaging, positioning, and value propositions for Cockroach Labs’ products. Translate technical capabilities into clear, value-oriented messaging.

Content Creation and Bill of Materials: Create marketing collateral to communicate the value proposition of products to target audiences.

Product Launches and Releases: Drive successful cross-functional product launch initiatives and communicate releases to stakeholders.

Sales Enablement: Develop training materials for the sales team to support customer journey stages.

Market Intelligence: Analyze industry trends, customer needs, and the competitive landscape to inform product positioning.

GTM Planning: Build messaging framework and execute strategic marketing plans to drive product awareness, adoption, and revenue growth.

Cross-functional GTM Collaboration: Collaborate with key stakeholders in product management, marketing, and sales to ensure alignment.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product Marketing ManagementEnterprise SoftwareSaaSProduct LaunchPersona-BuildingContent WritingGo-to-Market StrategiesCross-Functional CollaborationEnterprise InfrastructureProblem-SolvingCommunicationCreativityCollaboration

Required

4+ years of proven PMM enterprise software/SaaS experience, including having launched products to market

Deep technical knowledge and experience working with technical teams, ideally in the database category

Strong messaging and persona-building skills with the ability to translate technical concepts into compelling stories

The ability to write unique and personable long-form content that our target personas want to read

Ability to thoughtfully use LLMs to radically improve PMM effectiveness

Proven track record in executing successful go-to-market strategies in enterprise infrastructure companies

Experience in working cross-functionally with product, engineering, and sales teams to achieve aligned goals

Benefits

Competitive Health Insurance Coverage (for you & your dependents!)

Paid Parental Leave (with baby bucks)

Flexible PTO

Learning & Development Budget

Relocation Support (as applicable)

Company

Cockroach Labs

Glassdoor

3.9

Cockroach Labs is a software company that develops a cloud-native SQL database for modern cloud applications.

Founded in 2015

New York, New York, USA

201-500 employees

http://www.cockroachlabs.com/

H1B Sponsorship

Cockroach Labs has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (5)

2022 (2)

2021 (11)

2020 (4)