200+ applicants
Therabody · 6 days ago
Manager, Marketing Analytics
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $110K/yr
5+ years exp
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Responsibilities
Implement and manage website tagging protocols, ensuring accurate data collection for web analytics and marketing tracking
Define KPIs, monitor marketing and site performance, and create clear reporting for stakeholders that explains the why behind metrics
Develop, maintain, and optimize dashboards and reporting tools to track and visualize key performance metrics across owned, earned and paid channels
Analyze marketing data to provide insights and recommendations for campaign optimization
Partner with marketing, ecommerce, media, product and sales stakeholders to gather requirements, vet use cases, and drive the roadmap of the Customer Data Platform
Utilize customer data to create effective segmentation strategies, enabling personalized marketing campaigns
Partner with media and lifecycle marketing team to implement data-driven marketing strategies and automate personalized messaging through the CDP
Utilize multiple data sets to perform ad hoc data analyses to understand trends and performance across regions, products, and segments
Translate business and consumer data requests into analytics needs while assessing what is available and what needs to be developed
Qualification
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Required
5+ years of experience in an analytics capacity with a focus on marketing & ecommerce analytics, business and consumer insights, and KPI reporting. Previous experience with consumer electronics or medical devices products is a plus
Experience with data platforms such as CDPs and DMPs is strongly preferred
Proficient in technical skills required for complex data analysis and managing large data sets, including SQL, Python, data cleansing, and data extraction
Comfortable with research-driven analytics methodologies such as cluster analysis and predictive modeling
Extensive experience with website tagging, digital analytics tools and data reporting
Proficiency in tools such as Google Analytics 4, Google Tag Manager, and Adobe Analytics
Experience with analytics concepts such as multi-touch attribution, lifetime value and customer segmentation modeling
Experience with A/B testing, test design, and optimization tools such as Google Optimize, VWO, Optimizely, Test & Target, etc.
Familiarity with data visualization tools such as Power BI, Tableau, or Looker and building out self-service dashboards
Able to partner well with cross-functional teams and present findings in a meaningful way
Preferred
Previous experience with consumer electronics or medical devices products is a plus
Company
Therabody
Therabody is a developer of medical devices for targeted vibration therapy and pain relief.
501-1,000 employees
Funding
Current Stage
Late StageTotal Funding
$165MKey Investors
North Castle Partners
2022-09-20Private Equity· $165M
2021-02-17Series Unknown· Undisclosed
Leadership Team
Monty Sharma
CEO & President
Jim Allwein
Chief Financial Officer
Recent News
Athletech News
2024-05-05
2024-05-05
Company data provided by crunchbase
