Cooley Group · 6 days ago

Marketing Specialist

Pawtucket, RI

Full-time

Hybrid

Mid Level

2+ years exp

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Manufacturing

Hiring Manager

Megan Herne, PHR, SHRM-CP

Insider Connection @Cooley Group

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Define, develop, and execute a marketing strategy for each of Cooley’s business units: Healthcare, Containment, Waterproofing, Print Media, Sign & Shade, and Custom Solutions.

Collaborate with the Business Architecture & Change Management Team to expand Cooley Group’s overall brand recognition and social media presence.

Maintain a marketing calendar and annual marketing budget that accounts for all 6 business units.

Project manage marketing projects to strict deadlines.

Collaborate with external partners and vendors to direct the execution of marketing collateral (including sell sheets, brochures, samples, and other sales tools).

Coordinate the strategy and execution of participation in tradeshows and other industry networking events.

Collaborate across departments to further the company’s strategic goals and meet sales objectives.

Maintain and develop the website strategy in collaboration with the web team.

Measure the effectiveness of marketing and sales initiatives using market research and performance analytics. Present this data to the Executive Team bi-annually.

Perform additional duties as requested.

Qualification

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MarketingSalesAdvertisingB2B marketingStrategy evaluationCollaborativeProblem-solving attention to detailWillingness to learn