200+ applicants
TikTok ยท 4 days ago
Consumer Brand Lead - Global Marketing
New York, United States
Full-time
Onsite
Senior Level
$177K/yr - $314K/yr
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Responsibilities
Lead the Americas Consumer Marketing team, considering top priority markets: US, BR, MX.
Develop and implement marketing strategies to increase brand metrics among non-users and current users. Establish those strategies in collaboration with different internal stakeholders, such as Comms, Media, Social, Marketing Analytics, Creative among other xfn departments.
Build comprehensive Marketing plans encompassing market context, competition, target audience, brand metrics. Identify which marketing/brand problems need to be solved, identify the brand goals and drive the most effective campaigns.
Monitor, advise and drive the brand results set as Marketing OKRs, as well as vision set by Global Brand & Comms leadership.
Lead a direct team distributed in multiple countries, as well as manage xfn teams that need to support the marketing campaigns end-to-end.
Be able to influence senior leadership, peers, and XFN teams when managing large scale campaigns and strategic initiatives.
Qualification
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Required
The ideal candidate knows how to build a comprehensive marketing plan and socialize with senior leadership, peers, and XFN partners based on target audience understanding, including who they are, where they are, how they consume content, their needs, their struggles and aspirations. Their barriers and triggers to adopt/trust/use our service.
The incumbent should possess strategic vision that translates business goals into marketing plans, and be able to articulate this to senior leadership and XFN partners. Additionally, possesses the ability to be 'hands-on' and tactical matters with direct reports, as appropriate.
The ideal candidate has experience in building campaigns on traditional media, digital, OOH, stunts, sponsorships, events, co-brands and all different marketing disciplines.
We are looking for someone with strong analytical skills able to analyze data to inform the best strategies and measure the success of marketing campaigns and the business impact.
Highly motivated and result-oriented self-starter with the ability to manage competing priorities of competing importance.
Preferred
Excellent communication skills, including the ability to present ideas to stakeholders.
Prior experience building high performance teams across multiple locations.
Benefits
100% premium coverage for employee medical insurance
Health Savings Account (HSA) with company match
Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans
Flexible Spending Account (FSA) Options
10 paid holidays per year
17 days of Paid Personal Time Off (PPTO)
10 paid sick days per year
12 weeks of paid Parental leave
8 weeks of paid Supplemental Disability
Mental and emotional health benefits through EAP and Lyra
401K company match
Gym and cellphone service reimbursements
Company
TikTok
TikTok is a short-video sharing app and social network platform that develops a lip-syncing video application to create videos. It is a sub-organization of ByteDance.
Founded in 2003
10,001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (254)
2022 (325)
2021 (211)
2020 (90)
Funding
Current Stage
Late StageLeadership Team
Shou Zi Chew
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2024-06-05
2024-06-05
2024-06-05
Company data provided by crunchbase
