BitGo · 6 days ago

Product Marketing Manager

Palo Alto, CA

Full-time

Hybrid

Mid Level

4+ years exp

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Growth Opportunities

Insider Connection @BitGo

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Responsibilities

Shape our messaging and positioning; articulate our value proposition to increase awareness and adoption

Be the expert on our clients, the market and our competitors through leading research and building out buyer/user personas

Develop our go-to-market strategy and drive the execution of launch plans

Build cross functional relationships and effectively communicate with various stakeholders

Partner with Sales to understand the buyer’s journey and create sales collateral that helps us differentiate ourselves in the market, improve our win rates and drive product adoption

Gather insights from Sales to understand industry trends, sales needs, and more

Partner with Product Management to help prioritize our product roadmap

Own our product release communications strategy to drive greater product adoption by new and existing clients

Ensure all relevant teams are kept informed of product activities through internal communications and/or trainings

Help plan campaigns and lead nurturing efforts, so we can drive more leads and ensure they convert

Work with PR and Content to develop articles, blog posts, etc. that position us smartly and drive top-of-funnel

Influence industry analysts so they understand where we fit in the marketplace and why we’re the best choice for our clients

Qualification

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4+ years professional marketing experience2 years product marketing experience in SaaSFinance cryptoFintech writingCommunications skillsCollaborativeProactive communicatorCreative problem solver