87 applicants

Company

Original Job Post

Yotpo · 2 days ago

Senior Account-Based Marketing Manager

New York, United States

Full-time

Onsite

Senior Level

$130K/yr - $150K/yr

4+ years exp

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ContentE-Commerce

H1B Sponsorship

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Responsibilities

Monitor cohort intent, surface intel, and enable tailored outreach based on the activity generated through marketing + sales efforts.

Strategize, design, and execute marketing campaigns tailored to various personas within leading brands. The goal is to increase Yotpo brand, product, and service awareness using channels such as paid, organic, web, and email.

Collaborate with sellers and sales leadership on custom approaches using 1:1 assets designed explicitly for ABM accounts.

Develop and execute VIP events, community engagement, and conference strategy alongside the events team. Your role is understanding the cohort and creating engagements that drive attendance and meaningful senior relationships.

Work closely with Revenue Operations to track cohort engagement levels, pipeline performance, and upmarket trends.

Deliver on pipeline and bookings goals for the ABM cohort.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaS marketingGTM functionsABM rolesECommerceShopify ecosystemDTC brandFunnel CVRSales/marketing metricsDigital performance KPIsContent strategyCampaign managementPersona targetingSalesMarketing technologySalesforceHubspotSalesloftLinkedInInflu2GoogleMetaProblem-solvingCommunicationAnalytical thinkingCritical thinking

Required

4+ years of experience in B2B SaaS marketing and GTM functions (sales, customer success, or partnerships), preferably in ABM roles specifically.

Proven ability to communicate and mobilize internal stakeholders from the executive suite to individual contributors.

Passionate about the eCommerce and Shopify ecosystem with a deep understanding of the roles and responsibilities within a DTC brand.

Extremely data-driven & analytical thinker. Lives and breathes funnel CVR, sales/marketing success metrics, and digital performance KPIs.

Ability to recognize content and campaign opportunities specifically for the ABM cohort out of the overall marketing efforts, with a great knack for content per persona type and funnel stage.

Analytical, critical thinker. Great at extracting insights from raw data, asking the right questions to push analysis forward, and challenging at the same time.

Background working with diversified sales and marketing technology stacks - Salesforce, Hubspot, 6sense, Salesloft, and paid (Linkedin, Influ2, Google, Meta, etc).

Benefits

100% coverage of employee medical premiums

90% coverage for dependent/family premiums

100% coverage of employee dental + vision premiums

Comprehensive life and disability insurance

Flexible Time Off (FTO) policy, sick time, and paid holidays

Equity in options

Company sponsored 401K matching

Pre-tax Commuter and Healthcare benefits

Comprehensive paid leave for new parents and Dependent Care FSA

Individualized career development, rewards and recognition

Wellness and philanthropic programming and events

Company

Yotpo

Glassdoor

4.0

Yotpo is an e-commerce marketing platform.

Founded in 2011

New York, New York, USA

501-1,000 employees

http://www.yotpo.com

H1B Sponsorship

Yotpo has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (2)

2022 (2)

2021 (5)