52 applicants
TikTok ยท 3 days ago
Marketing Analytics Lead
Los Angeles, CA
Full-time
Onsite
Senior Level
$140K/yr - $256K/yr
5+ years exp
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Responsibilities
Develop a comprehensive measurement and marketing analytics capability roadmap. Ensure the roadmap addresses key questions that drive improvement in marketing outcomes.
Measure short and long term impact of marketing across geographies. Demonstrate the connection between upper and lower funnel outcomes.
Ensure upper and lower funnel marketing investments are measured with the right tools and reported to the stakeholders and leadership.
Build and execute measurement driven learning agendas to help optimize and improve marketing and business outcomes. Demonstrate consistent improvement in outcomes driven by a test and learn mindset.
Design frameworks and processes to embed data and measurement as part of the marketing investment process, from creative development to media planning to execution. Create virtuous cycles that are self-sustaining and enable data driven decision making.
Synthesize and conduct meta analysis of full-funnel learnings with the right level of detail for sharing at different levels within the organization. Drive action from learnings with stakeholders and teams with ownership of the shift in outcomes.
Find scalable ways to socialize data, impact and learnings internally using tools such as small and large group meetings, white papers, dashboards etc.
Integrate learnings from other functions within Marketing Strategy and Analytics such as Insights and Data Science to inform the broader marketing strategy. Work closely with regional and COE leaders to inform their strategy based on measurement learnings.
Build partnerships with other measurement and analytics teams within TikTok for sharing learnings, impact and best practices. Work closely with other teams that make media investments to acquire, retain and engage users to share learnings and best practices as well as opportunities to partner on initiatives.
Develop relationships with best-in-class measurement companies and map right capabilities and partners to insights needs. Be able to leverage DIY tools to conduct and analyze data for quick turn projects.
Innovate using the latest data collection, measurement and analytical methods to help TikTok gain a competitive edge in the marketplace.
Manage a global team of measurement analysts. Coach, develop and nurture talent. Attract world class talent to the team when hiring opportunities arise.
Qualification
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Required
Bachelors degree in relevant field (e.g., Statistics, Business, Economics, Math) or equivalent workplace experience.
A track record of 5+ years implementing and managing measurement for complex global organizations and managing teams.
Experience managing and developing measurement suppliers around the world and conducting measurement at a global scale.
Proficiency in full funnel measurement methods such as experimentation, attribution and econometric modeling. Ability to use measurement tools in an integrated fashion to validate and calibrate.
Exceptional writing and oral communication skills to influence stakeholders and leaders across the organization. Ability to process large amounts of data and present it in a simple and easy to understand format that is actionable.
Experience managing global teams spread out across locations and regions. Ability to work across time zones, cultures and styles.
Preferred
Graduate degree in Business, Statistics, Economics, Math or related fields.
Hands on expertise in building econometric models, designing complex randomized control trials and quasi experiments such as difference in difference, propensity scoring, geo experiments, matched market testing with brand metrics as one of the outcomes.
Interest in working in a fast paced environment with global talent. Ability to travel to offices around the world for meetings and research initiatives.
Intellectual curiosity for the cutting edge developments in the world of brand and DR measurement needed for this role
Exceptional budget requisition and management, in addition to experience in reviewing measurement contracts
Experience with SQL, R, Python and other software systems.
N/A
Benefits
100% premium coverage for employee medical insurance
75% premium coverage for dependents
Health Savings Account(HSA) with company match
Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans
Flexible Spending Account(FSA) Options
10 paid holidays per year
17 days of Paid Personal Time Off (PPTO)
10 paid sick days per year
12 weeks of paid Parental leave
8 weeks of paid Supplemental Disability
Mental and emotional health benefits through EAP and Lyra
401K company match
Gym and cellphone service reimbursements
Company
TikTok
TikTok is a short-video sharing app and social network platform that develops a lip-syncing video application to create videos. It is a sub-organization of ByteDance.
10,001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (254)
2022 (325)
2021 (211)
2020 (90)
Funding
Current Stage
Late StageLeadership Team
Shou Zi Chew
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2024-06-05
2024-06-05
2024-06-05
Company data provided by crunchbase
