38 applicants

Company

Original Job Post

HiLabs · 3 days ago

Senior Product Marketing Manager

Bethesda, MD

Full-time

Onsite

Senior Level

7+ years exp

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AnalyticsArtificial Intelligence (AI)

H1B Sponsorship

Comp. & Benefits

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Responsibilities

Develop and implement comprehensive sales enablement strategies and programs that equip the sales team with the tools, resources, and training needed to effectively sell our products.

Create compelling sales collateral, including presentations, case studies, product datasheets, and FAQs.

Conduct regular training sessions and workshops to keep the sales team informed about new products, features, and market trends.

Collaborate with sales leadership to identify knowledge gaps and provide targeted enablement solutions.

Conduct thorough market research and competitive analysis to understand market trends, customer needs, and the competitive landscape.

Develop and communicate a clear and compelling value proposition that differentiates our products from competitors.

Create competitive battle cards, positioning statements, and objection handling guides for the sales team.

Monitor competitor activities and adjust strategies as necessary to maintain a competitive edge.

Define product positioning and messaging that resonates with our target audience and aligns with the overall company strategy.

Work closely with product management and marketing teams to ensure consistent messaging across all channels.

Develop and manage product launch plans, ensuring all stakeholders are aligned and prepared for successful product introductions.

Gather and analyze customer feedback, market data, and sales insights to inform product development and marketing strategies.

Act as the voice of the customer, providing actionable insights to product and marketing teams.

Conduct account-based research to assist Targeted account-based marketing.

Collaborate with product management, sales, marketing, and customer success teams to ensure alignment and drive product success.

Serve as a key point of contact for all product-related inquiries from the sales team.

Support pricing and packaging strategy to drive successful revenue growth.

Assist leadership team in exploring new channels for growth, such as partnerships.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingCorporate StrategyConsultingSales EnablementCompetitive DifferentiationB2B SaaS Industry KnowledgeSales Enablement Program DevelopmentMarketing Materials CreationData AnalysisProject ManagementProblem-SolvingCommunicationAnalyticalCollaborationProactiveHealthcare Experience

Required

Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

7+ years of experience in product marketing/ Corporate strategy/ consulting with a focus on sales enablement and competitive differentiation in the B2B SaaS industry.

Proven track record of developing and implementing successful sales enablement programs.

Strong understanding of the B2B SaaS market and competitive landscape.

Excellent written and verbal communication skills, with the ability to create compelling sales and marketing materials.

Strong analytical skills, with the ability to translate data into actionable insights.

Ability to work collaboratively across teams and manage multiple projects simultaneously.

Proactive, self-motivated, and able to thrive in a fast-paced environment.

Preferred

3+ yrs of healthcare experience preferred but not mandatory.

Benefits

H1B sponsorship

ESOPs

Financial contribution for ongoing professional and personal development

Medical coverage for employee and dependents

401k

PTOs

Collaborative working environment

Smart mentorship

Company

HiLabs

HiLabs is a Data Analytics Platform.

Founded in 2014

Olney, Maryland, USA

51-200 employees

http://www.hilabs.com/

H1B Sponsorship

HiLabs has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (10)

2022 (11)

2021 (3)

2020 (2)